A new study indicates that over half of all Google keyword searches in the U.S. return at least one video result for the reader, and 8 out of 10 of those videos belong to Google's video platform YouTube.
On YouTube, views for Mother's Day content has increased more than 123% since 2010, to just over 127 Million views in 2014. But in 2015, Facebook is crushing the competition, with 63 Million views since January 1st 2015, compared to 40 Million for YouTube.
A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.
Online video is an influential factor in both the presidential election in the United States, and the General Election in the UK. We take a look at which political candidates are winning the viewer vote on both sides of the pond.
Tiny cooking videos are one of the hottest food and cooking trends on YouTube right now. Viewers have a real appetite for watching steady-handed chefs create incredible gourmet treats using miniature utensils and candle-powered cookware.
Did you know you can guide users into watching a brand or campaign video with Facebook's free Call-to-action feature for Business pages? We show you how, and suggest what kind of video content would work well.
Apple created an enormous buzz when it officially launched its new iPhone-compatible smartwatch last week. But of the 22 million video views generated for 'Apple Watch' content in the last 7 days, only 2 million belong to the brand itself.
Captioning on YouTube is a much discussed topic among YouTubers with the cost usually being the main concern. To help alleviate some of this uncertainty, 3Play Media has introduced a free tool that will calculate the Return on Investment of captioning your YouTube channel.
Do you know how many views a YouTube video gets on average? We took a look at 9 of the major categories and analyzed the average amount of views across each category. The numbers may surprise you, as will the affect that certain keywords in the title have on view count.
Facebook is being touted as the new destination site to upload a branded video if you want the views, and the engagement. But, is it fair to compare Facebook to YouTube when they are clearly very different models?
Facebook users are uploading 75% more video to the social networking site compared to this time last year. The site's video auto-play feature means that more than 50% of daily users watch at least one video a day.
As well as creating their own video content, brands can also leverage other creators and channels on YouTube to build visibility, and a bigger audience. We show you three ways that brands can actively participate in the YouTube eco-system without spending millions of dollars, or busting their chops to create that elusive viral hit.
We've all heard about unboxing videos on YouTube, but what about unwrapping videos? Yes, they are a thing, and there are 500 Million views for the unwrapping of Kinder Surprise Eggs alone. But they are all for fan-generated, not branded, content.
How do you get the most views for the YouTube videos you upload to Facebook? What is YouTube's own secret to success for promoting its video uploads on Facebook? We discuss the best strategy on this week's TubeTalk podcast.
Basic keyword research is a vital part of optimizing your video content, and something that you should do well before you even publish a video to YouTube, or another video site. We show you 5 Keyword, Trend Research, and SEO tools and techniques that will come in very handy for video SEO.