video platforms

LEGO & Facebook Video: Is the Brand Missing a Quick Win?

LEGO has found huge success with its video marketing strategy, and has millions of followers who engage with its content online. But it may be missing a trick by not uploading enough native videos to Facebook. ...

VidCon 2016: Top Experts to Unlock Video Industry Secrets

The VidCon 2016 Industry Track will give attendees 22 different sessions where they can hear how to unlock the secrets behind the major video platforms. Brands, agencies, marketers, and creators won't want to miss this event!...

No Movie Trailer Is Without Sin: CinemaSins Review 2016 Oscar Nominees for Best Picture

When it comes to movie trailers for the 2016 Best Picture Nominees, viewer engagement is higher on Facebook than on YouTube. Across all social video platforms, there has been a 236% increase in views compared to the same time last year. Also, top YouTubers CinemaSins cast a critical eye over the trailers for ReelSEO. ...

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets. That's why it's essential that those big companies need to embrace video as part of their mobile digital marketing strategy....

Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

There are huge budgets available to promote video campaigns, but how are the frontrunners in the 2016 U.S. Presidential election faring when it comes to engagements? Anyone can buy video views, but we're much more interested in how election videos are actually engaging the average viewer. ...

Rediscovering Online Video in 2016 : How To, Why To, and Who to Watch

With the sheer number of videos being uploaded to YouTube, Facebook, Instagram and other video platforms, how can viewers keep up with new content? For 2016, ReelSEO is running a project to rediscover online video and sharing those results with our readers....

YouTube, Facebook and India: Online Video’s Biggest Sleeping Giant?

India is already the second largest market, after the United States, for YouTube, Facebook, and many other video platforms. But with 37% year-on-year growth in Internet users, the potential audience for online video content in India could go off the charts....

500 Hours of Video Uploaded To YouTube Every Minute [Forecast]

Facebook, Snapchat, and other video platforms are reporting incredible growth but what about YouTube? How much video will be uploaded to the video giant in 6 months, or even a year from now? Using stats from the last 8 years, ReelSEO predicts YouTube will keep on growing and growing. ...
youtube soccer fotbal football

Football on YouTube: Branded Videos Generate 22% More Views [Report]

Football, or soccer, is one of the most popular sports both on and off-line, and a new report from Tubular confirms what an impact it has had on online video in the last year. Did you know that football-related video content generated a staggering 37 billion views across the major social video sites in 2014?...

Which Video Creators Own Halloween on YouTube?

Halloween is fast approaching, and it's one of the annual tentpole events that both video creators and video marketers can really get behind. But which creators have generated the most views in the last year with their spooky videos based around this unique event in the calendar?...

How Buzzfeed is Taking Over the World – One Video at a Time

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time. ...

Why Each Social Video Platform Needs its Own Story Telling Strategy

Did you know that the most popular type of video content on Instagram revolves around pop culture, or that user-generated videos uploaded to Facebook tend to do better than other types of video uploaded to the networking site? Each of the main social video platforms has its own unique identity and audience, which is why video marketers need to create a different story telling technique for each. ...