video marketer

brand vs brand uber and airbnb video marketing

Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]

Airbnb and Uber may not be direct competitors, but they are both leading brands in the 'on-demand' economy. We look at how both companies are using video to tell there particular stories, and find that there's plenty of room for improvement when it comes to driving an engaged audience.
youtube mobile watch increases 100 percent

YouTube Q2 Report: What Marketers Need to Know - HUGE ↑ Watch-Time, Mobile & Ad Spend

Google just announced its results for Q2 2015, and every video marketer should be aware that, on mobile, the average session time is now 40 minutes. That's the fastest growth rate in viewing time the site has seen in 2 years. Watching YouTube via a mobile device is also proving a bit hit with users, as the platform attracts more viewers via tablets and smartphones than any U.S. cable network.
Youtube and mobile video

Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

YouTube’s CEO Susan Wojcicki recently confirmed that the site's three main priorities are “Mobile. Mobile. Mobile". That shouldn't come as a surprise to video marketers or advertisers as consumers are watching around 40 minutes of video on their mobile devices everyday, with Millennials embracing the medium more than any other demographic.
nike adidas brand videos womens world cup

Nike vs. Adidas: Which Brand’s Videos Won the Women’s World Cup?

The U.S. National Soccer Team defeated Japan 5-2 to win the FIFA Women’s World Cup in Canada last Sunday. But how did the sponsors fare in terms of online video engagement? We pitch Nike against Adidas to see which brand scored a hit with viewers.
b2b-video-marketing

ATTN B2B Marketers: How's Video Working for You? [Survey]

As part of our annual Video Marketing Survey, we want to get a better understanding of the wins, as well as challenges, that face the B2B video marketer. If you're part of a B2B marketing team, we'd love you to participate in this short, 25 question survey.
Facebook video marketing hacks

How-to Master the Facebook Video Algorithm: 3 Winning Tactics

There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky. We offer three tips to mastering the Facebook video algorithm and achieving maximum organic reach for your video marketing efforts.
Brand advertising needs to become more like search advertising

The Future of Digital Video: Why Brands Need to Follow the Consumer

The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just great advertising.
video marketing instagram

12 Slides That Every Video Marketer Should Read Right Now

These days, there are so many stats around video content and viewer behavior that it takes a real expert to pull out the information most valuable to video marketing teams. We take a look at 12 of the most important slides from the brand new '2015 Internet Trends Report', and give you 3 good reasons why you should read them right now.