video marketer

Facebook Dwell Time: What Video Marketers Need to Know

While engagements are still a powerful indicator of how your content is performing on Facebook, there’s another metric the social media platform has started prioritizing: dwell time. We take a look at dwell time, and what it means for your video content strategy on the social network....

What Digital Video Trends Will Power #NewFronts 2017?

Digital Content NewFronts 2017 starts today, where 36 major publishers will present their plans for the coming year. The key to successfully predicting the likely news announcements is to understand the latest trends in the digital video marketing business....

5 Brands and Publishers Killing It with Instagram Video in 2017

Instagram is one of the top destination sites for short-form video content. For brands and video marketers interested in upping their own Instagram game, here are five examples of brands currently finding great success on the platform....