video campaign

Nike, Samsung are Most Shared 2014 World Cup Video Ads

FIFA 2014 kicks off in a couple of weeks, and some of the world's biggest brands are already cashing in on the attention that the soccer tournament is attracting. Nike, and Samsung top the chart of the most shared World Cup focused video ads, according to a new report from our friends at Unruly. ...

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we've just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video....

4 Car Brands Who Are Driving Instagram Video Success

There are a number of car manufacturing brands who are using Instagram to connect with their audience via original, or repurposed, 15-second video content. We look at four of them, Mini, BMW, Toyota, and Mercedes-Benz, who are using the social platform in a creative way....

YouTube Redesigns CTA Ads, Adds New Features to Video Ad Reporting

In its ongoing effort to improve the way CTA advertising performs on the site, and also the way that advertisers can access their reporting data for those ads, YouTube has implemented a new design for its call-to-action overlay video ads, and given advertisers more data in their AdWords dashboard....
ReelSEO TubeTalk

YouTube Titles, Managing TrueView Accounts, Call-To-Action Overlays

In this week's TubeTalk podcast, we discuss how to craft the best title for your YouTube video - one of the very best ways to attract views and clicks, how to manage multiple TrueView accounts via the Adwords MCC, and how and why you should create Call-To-Action (CTA) overlay ads on YouTube. ...

8 Best Branded Instagram Videos of the Week: 19th May 2014

It's the fast-food brands that have created some of the best branded Instagram videos of the past seven days, including a Godzilla tie-in from KFC, and a sneak peek into the tray games that people play with Burger King fries. There's also content from GoPro, Mini, Jack in the Box, and NatGeo....

How To Measure The Success of Your Video Campaign

If you want to make your videos perform well, then you have to measure their success. But there’s so much data in your YouTube Analytics that it can be hard to know where to begin. In this week's Creator's Tip, we look at which metrics should you look at first and how can they help you meet your video marketing objectives....

5 Best Branded Vines of the Week: 14th May 2014

What have been the best branded Vines of the past 7 days? Our pick of the stand-outs includes Dunkin' Donuts and its celebration of moms on Mother's Day, Nike tricking us into seeing double, The Home Depot showing us that spring has sprung, Coca Cola and the new generation of vending machines, and Nokia reviving the classic 3310, if only for 6 seconds....

Top 5 Branded Video Campaigns Q1 2014

Who scored the top spot in the quarter with a single video in the campaign? What brand had two of the top five campaigns and what do half of these videos actually have to do with the brands they represent? Clearly, that is becoming more and more of a moot point as they rack up millions and millions of views each quarter. So what is the "it" that they all have in common? Check out Visible Measure's top 5 branded campaigns of 2014's first quarter....

Branded Videos Total Over 2.4B Views in Q1 2014

VIsible Measures runs down the numbers for branded video in Q1 2014. Did it stay on pace with the amazing year that was 2013 or taper off? Which branded video had everyone captivated and scored the number one spot in campaigns (you won't be all that surprised I imagine). Which creative agency had the most views in the quarter and does top 5 campaign equal top 5 brand? Find out all this and more...inside!...

5 Best Branded Instagram Videos of the Week: 19th April 2014

That classic little car, the Mini, shows off its seductive side, Target and M&S go Easter mad, Oreo get inventive, and Tiffany tempts us with a very lovely piece of jewelry. Welcome to the best Instagram Videos of the past 7 days....

How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging. ...

2013 – The Year of the Branded Video Explosion

Last year generated over 40% of all branded video views since the beginning of 2009. It took, on average, 2 million views just to make the top ten list each week and more campaigns topped 1 million views than ever before. Read all about how 2013 was The Year of the Branded Video Explosion....

Cross Screen Digital Video Advertising Gets Best Results [Report]

Videology took a look at four big campaigns they assisted with last year that all wanted to add digital video to their ad spends in order to achieve specific goals. In the end it runs down the accomplishments and obstacles of each. Overall, an interesting read and maybe a place to start when you are planning that next ad campaign....

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores....