video campaign

Video Ads Land on Flipboard and They Won’t Auto-play

Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. And, unlike Facebook, the video ads won't auto-play so the user will have the option whether to view them or not....

Experts Debate Winning Video Metrics for Brands in 2014

Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a "win". At the 2014 ReelSummit, a panel of top video industry experts discussed what kind of video marketing performance metrics, tools and tricks to track, and why....

Three Ways to Optimize Your Videos for Mobile

To get the most out of your video marketing, you need to discover where your target audience is and hang out in the spaces where they get their resources and information. Much of that audience will browse the web on mobile devices throughout their day, so you need to ensure that every video campaign you create can be viewed properly on every device size. ...

Why Are Instavids Getting Less Shares than Vines or YouTube Videos?

Video on Instagram was launched with a good deal of fanfare a year ago on June 20, 2013. But its first birthday came and went on Friday without much celebration. The site confirms that 200 million active Instagram users have shared 20 billion photos, but they’re strangely silent about the number of videos shared in the last year. Is it because Instavids are getting less shares than Vines or YouTube videos? ...

Nike, Samsung are Most Shared 2014 World Cup Video Ads

FIFA 2014 kicks off in a couple of weeks, and some of the world's biggest brands are already cashing in on the attention that the soccer tournament is attracting. Nike, and Samsung top the chart of the most shared World Cup focused video ads, according to a new report from our friends at Unruly. ...

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we've just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video....

4 Car Brands Who Are Driving Instagram Video Success

There are a number of car manufacturing brands who are using Instagram to connect with their audience via original, or repurposed, 15-second video content. We look at four of them, Mini, BMW, Toyota, and Mercedes-Benz, who are using the social platform in a creative way....

YouTube Redesigns CTA Ads, Adds New Features to Video Ad Reporting

In its ongoing effort to improve the way CTA advertising performs on the site, and also the way that advertisers can access their reporting data for those ads, YouTube has implemented a new design for its call-to-action overlay video ads, and given advertisers more data in their AdWords dashboard....
ReelSEO TubeTalk

YouTube Titles, Managing TrueView Accounts, Call-To-Action Overlays

In this week's TubeTalk podcast, we discuss how to craft the best title for your YouTube video - one of the very best ways to attract views and clicks, how to manage multiple TrueView accounts via the Adwords MCC, and how and why you should create Call-To-Action (CTA) overlay ads on YouTube. ...

8 Best Branded Instagram Videos of the Week: 19th May 2014

It's the fast-food brands that have created some of the best branded Instagram videos of the past seven days, including a Godzilla tie-in from KFC, and a sneak peek into the tray games that people play with Burger King fries. There's also content from GoPro, Mini, Jack in the Box, and NatGeo....

How To Measure The Success of Your Video Campaign

If you want to make your videos perform well, then you have to measure their success. But there’s so much data in your YouTube Analytics that it can be hard to know where to begin. In this week's Creator's Tip, we look at which metrics should you look at first and how can they help you meet your video marketing objectives....

5 Best Branded Vines of the Week: 14th May 2014

What have been the best branded Vines of the past 7 days? Our pick of the stand-outs includes Dunkin' Donuts and its celebration of moms on Mother's Day, Nike tricking us into seeing double, The Home Depot showing us that spring has sprung, Coca Cola and the new generation of vending machines, and Nokia reviving the classic 3310, if only for 6 seconds....

Top 5 Branded Video Campaigns Q1 2014

Who scored the top spot in the quarter with a single video in the campaign? What brand had two of the top five campaigns and what do half of these videos actually have to do with the brands they represent? Clearly, that is becoming more and more of a moot point as they rack up millions and millions of views each quarter. So what is the "it" that they all have in common? Check out Visible Measure's top 5 branded campaigns of 2014's first quarter....

Branded Videos Total Over 2.4B Views in Q1 2014

VIsible Measures runs down the numbers for branded video in Q1 2014. Did it stay on pace with the amazing year that was 2013 or taper off? Which branded video had everyone captivated and scored the number one spot in campaigns (you won't be all that surprised I imagine). Which creative agency had the most views in the quarter and does top 5 campaign equal top 5 brand? Find out all this and more...inside!...