analytics

YouTube Playlist Tweak Gives Viewers Better Way to Curate Videos

YouTube devs have tweaked the playlist feature to give users better ways to use them and easier ways to find the content they want to watch. The question is, are you properly using playlists to get the most out of them and get the videos in front of the people who want to watch them?...

Facebook Video Plays Up 785% Year-over-year, Over-inflated Due to Auto-play?

785%!!! The bad effect on metrics that auto-play videos has is plainly visible in the latest Adobe Social Intelligence report where Facebook video plays shot into space on the back of their decision to allow autoplay videos and ads in news feeds and on the site. Now on to the really good data, like the perfect day to post video content on Facebook to get the most likes, shares and comments. Anyone have a guess? It's....just in the article so click through to find out....

How To Create a Video Content Marketing Strategy for YouTube

In this week's Creator's Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience. ...

TrueView Video Ad Campaign Reports Coming to Google Analytics

Reporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new 'Video Campaigns' report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions. ...

A Crash Course in Video Marketing: Make The Most of Your Campaign

In just about every marketing blog, we are told that we must incorporate short promotional videos within our digital marketing strategies. Meanwhile brands and businesses are often unsure how to optimize their marketing efforts with video content. Here's a crash course on how to promote your videos online....

Video is the Next Big Analytics Wave for Everything and Everyone

From better traffic patterns to less perishable food loss, the potential for digital video as a big data source is unlimited. But we will have to choose wisely how it is used. Placing a new Starbucks? Sure. Trying to prevent crimes before they happen by profiling citizens? No thank you....

YouTube Adds Group Segmentation To Analytics For More Indepth Analysis

YouTube Analytics already gives you many ways to slice and dice your video metrics but their new Group Analytics feature further segments that data based on video content, campaigns or any other criteria you chose. MCNs can also separate each channel for further insight....

Leverage the Power of Video and Sell B2B with Vidyard and Salesforce

Video marketing platform Vidyard have teamed up with Salesforce to enable brands to leverage video content for the B2B market. Their new tool allows businesses to see who watched what, for how long and from which location. That's a lot of very useful data for any sales team. ...

YouTube Set to Allow External Ad View Tracking via Nielsen, comScore

From 2014, Nielsen, alongside comScore, will be tracking advertising views on YouTube videos. Why? Because buyers want access to the metrics that both of these companies can provide. But is Google serious about being transparent or do they just want the advertising revenue?...

How To Learn Anything About Your YouTube Channel’s Performance

YouTube Analytics is a real playground full of data and fascinating reports and on this week's Creator's Tip, we take a deep dive into some of the comparison metrics you can access that may really surprise you. This kind of info will really help your video marketing strategy. ...

Who Is Sending Referral Traffic and Views to Your Videos

Outreach is a vital part of video marketing but how do you find out who is linking to your video or who has embedded that video on their site? How do you know who is sharing your content with their own followers on Twitter. We give you some tips and tricks in this week's Creators Tip. ...

Getting The Most From Your YouTube Analytics Annotation Reports

Annotations are not only a ranking factor in YouTube, they are also incredibly affective for driving viewers to your other videos and to internal and external links. But how do you know if they are really working for you or not? We take a look at the YouTube Analytics Annotations reports. ...

Google’s Hummingbird Update And The Implications For Video SEO

Google introduced a new algorithm last week and it is expected to affect up to 90% of global search results. We take a look at the implications for video marketing and how user intent behind a search is now far more important that the actual keywords used. ...