Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.
Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the sales funnel.
Getting your videos to appear in YouTube's 'Suggested Videos' section can not only boost views to your content and channel, it can also lead to increased watch-time - YouTube's #1 ranking factor. We have 7 genuine expert tips that can increase the chances of YouTube recommending your video.
Did you know that YouTube has an extensive certification program, primarily aimed at educating interested parties in best practices for Audience Development or Digital Rights? This is a great program for individual creators or brands looking to grow their own channel or help other creators.
With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take a deep dive into why you should also be measuring Conversation, Amplification, and Applause.
BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeed’s videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.
Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of subscribers, likes, or followers, they’ll need to seed their video content when it launches, which means investing in paid promotion.
Up to now, video advertisers working on both 'YouTube TrueView' and 'AdWords for Video' campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining 'Search', 'Display', and 'Shopping campaigns' within the AdWords interface, and managers will at last be able to take advantage of the bulk tools available.
A/B testing is a proven way of determining which of your web properties performs best with users and delivers the best ROI. YouTube provides some incredible analytics features, but the ability to split-test videos, titles, descriptions, and thumbnails would provide extraordinarily valuable information for creators and video marketers. So C'mon YouTube, we need to see this feature!
Ownage Pranks is a hugely successful YouTube channel with 3.3 million subscribers, but it wanted to learn more about growing its subscriber base even further to attract more ad revenue. The creators behind the prank-based channel turned to an agency for advice, and all video creators can benefit from the programming and optimization strategy tips.
Impressions have always been the standard metric when it comes to video advertising, but there's a new KPI in town - the 'Attention Index'. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is 'Attention' the new metric the video advertising industry needs?
The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just great advertising.
From the amount of hype and buzz other video sites have received in the past couple of years, you'd think YouTube was dead in the water. But far from it. Google's video platform still has some killer features that make it the king of online video.
Margaret Laney, former Chief Marketing Officer at AwesomenessTV, has worked with some of the biggest YouTubers in the business. In this exclusive interview, she gives us her expert insights into creating a killer video content marketing strategy.