user-generated content

User-generated content (UGC) covers a range of media content available in a range of modern communications technologies. It entered mainstream usage during 2005, having arose in web publishing and new media content production circles. Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public. All digital media technologies are included, such as question-answer databases, digital video, blogging, podcasting, forums, review-sites, social networking, social media, mobile phone photography and wikis. In addition to these technologies, user-generated content may also employ a combination of open source, free software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery.
Sometimes UGC can constitute only a portion of a website. For example, there are sites…

reddit video marketing

Reddit & Video: A Comprehensive Guide for Video Marketers

Proclaiming your website to be the "front page of the internet" takes some chutzpah, but in the case of Reddit, there is a lot of truth in that assertion. Reddit attracted 135,017,412 unique visitors in Aug 2014, and is arguably, the source for everything shiny-new, and popular on the internet today. Read our tips for reaching your target audience on the site.
Sigma Beauty Vlogger

How YouTube Influencers are Driving Sigma Beauty's Success

Is it possible to promote an e-commerce business almost exclusively through YouTube and social media? Well yes, just ask Sigma Beauty. The cosmetics company was founded just five years ago, yet grew to $25 million in sales last year. How did Sigma come so far, so fast, in such a competitive field? We take a look.
call of duty youtube

YouTube War Games: Call of Duty vs. Battlefield

Video games are the second largest category on YouTube after music. And if you take away Vevo, games are the largest category that is driven by independent YouTuber channels. YouTube videos have a big impact in the gamer ecosystem, so let's take a look at how video game rivals Call of Duty and Battlefield compare.
wireless carriers earned media youtube

How Much Love Does Verizon Have on YouTube?

According to reports, AT&T and T-Mobile are gaining customers faster than Verizon. We take a look at Verizon's YouTube footprint in relation to AT&T and T-Mobile, in terms of overall share of voice among videos on fan-created channels. In both areas, Verizon, lags behind these other two brands.
nyx-that-70s-look

How Cosmetics Brand NYX Became a YouTube Leader in User-generated Videos

L'Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L'Oreal on the platform. How did NYX (rhymes with "fix") build this enormous footprint on YouTube while other brands are working so hard to catch up? It all started with the Jumbo pencil........
boston-new-york

YouTube Wars: Boston Red Sox vs. New York Yankees

Sadly the U.S. had its heart broken by Belgium in the World Cup. But later this year we've got another big sporting contest coming with "World" in the title. That is, of course, the World Series. Now that the World Cup is over for the U.S., many Americans will return to watching baseball, but which of the big two teams is seeing the most action on YouTube?
consumer electronics youtube

How YouTube is Changing the Way We Research Consumer Electronics [Study]

Did you know that when it comes to videos about consumer electronics, branded product teasers are the most popular on YouTube? Did you also know that when that product is released, it's user-generated content from independent vloggers that attracts the most attention? A new report from Pixability highlights the way brands are missing out on huge opportunities to engage with potential customers and fans.
online video news

49% of 30-to-49-year-olds Watch Online News Video

According to a recent report, 36% of all U.S. adults, catch up on their news via online video, with those under age 50 the heaviest consumers of digital news videos. In fact, 48% of 18-to-29-year-olds, and 49% of 30-to-49-year-olds now watch online news video. But should traditional broadcasters be worried?
minecraft

Fan-Made Video Game Content Crushing Brands on YouTube by 19-to-1

Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!
new youtube trends

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we've just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.
5 hour energy viral video campaign

Top 5 Branded Video Campaigns Q1 2014

Who scored the top spot in the quarter with a single video in the campaign? What brand had two of the top five campaigns and what do half of these videos actually have to do with the brands they represent? Clearly, that is becoming more and more of a moot point as they rack up millions and millions of views each quarter. So what is the "it" that they all have in common? Check out Visible Measure's top 5 branded campaigns of 2014's first quarter.
fremantlemedia broadbandtv youtube monetization

FremantleMedia Opts for Monetization Over Elimination Policy on YouTube

While many content owners throw piles of take down notices at YouTube users who upload clips of their content, FremantleMedia takes a different tact and sees a monetization opportunity instead. So they leave the clips up, for the most part, and use it all to generate revenue. It makes sense given that their parent company also owns a massive YouTube MCN.
Code vulnerability

Largest Video Site Source of Massive DDoS Attack via XSS Vulnerability?!

A massive DDoS attack is raging across the net and an equally massive video-centric site may be the source of it according to a web security report from Incapsula. We throw on our deerstalker and follow the clues to find out who left the door open to such exploitation. You might not like what we find, or you might find some sweet, sweet irony in it all.
music mash-ups youtube

Music Labels Make More Money From Mashups Than Official Videos

User-generated mashups and other types of unofficial music video content are making the global music publishing industry a ton of money. Record labels are making more from ad revenue from mashups, lip-syncs and fan tributes than they are from their own official music videos.
valentines day

Valentine's Day and YouTube: a Match Made in Video Heaven

While people might think that most Valentine's Day videos on YouTube are all about hair and makeup ideas, the data about popular videos and prolific channels suggests that Valentine's content is much, much more diverse than that.