user experience

video marketing youtube brands

Meet The Brands Who Broke Into the Mainstream with YouTube

YouTube has given many brands the opportunity to raise awareness for their products and services via video. We take a look at 4 companies who used YouTube in innovative ways to reach their audience. Also, we confirm 5 ways video marketing is set to explode in 2016.
discovering online video

Rediscovering Online Video: How YouTube Recommends to a Viewer Without an Account

A month into a project to rediscover online video in 2016, and we've noticed that there is absolutely no reason to create an account on any social video platform. Not even YouTube. A viewer is able to enjoy plenty of video content on various platforms without being forced into signing up as a user.
youtube algorithm long videos

Is the YouTube Algorithm Becoming Too Predictable?

As the world's biggest video site, YouTube is constantly updating its algorithms to best serve its users, creators, and advertising partners. But lately, it appears YouTube may favor a certain type of content - and that's making the user experience a little frustrating.

How-to Get the Most Out of YouTube Interactive Cards

YouTube Interactive Cards enable creators and brands to add an extra layer of interactivity to their videos. We discuss how to get the most out of this new feature in this week's ReelSEO TubeTalk video marketing podcast.
gopro video embedding strategy

How GoPro and ULTA Beauty Get Video Embedding Right

We take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.
internet gets bigger what about video

As The Internet Grows Bigger, What Do We Do About Video?

The Internet is still growing at a fast pace, and video is playing a huge part of that. But, with consumers streaming more online video content than ever, ISPs are already feeling the pain of maintaining the bandwidth required. How will publishers and platforms cope with the ever growing demand for video?

Are Brands Wasting Money on YouTube Custom Channels? [Infographic]

Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
vertical videos youtube

Correct Vertical YouTube Videos With This Nifty 2 Second Trick

Although it would be super-cool if everyone that filmed video on their mobile devices shot the footage in landscape, that's not always realistic. However, you can be pro-active and use one of the little tricks that the Internet offers to make the viewing experience more bearable. By taking a couple of seconds to install the following bookmarklet, you can transform any video on YouTube that's been filmed in vertical into something much more watchable - hurrah!
branded video views record high visible measures Q3 2014

What is the Video User Experience and How Do We Improve It?

Think about the last time you watched a video online or tried to. What prompted it? Was it just a distraction: a guilty pleasure in your Facebook feed? Or something you sought out but either couldn’t find, had to sign up for, or took too much effort? For all our advances, the typical online video experience is still somewhat random. So how do we improve it?
youtube playlists favorites

YouTube Playlist Tweak Gives Viewers Better Way to Curate Videos

YouTube devs have tweaked the playlist feature to give users better ways to use them and easier ways to find the content they want to watch. The question is, are you properly using playlists to get the most out of them and get the videos in front of the people who want to watch them?
youtube live

YouTube Live Events: The Definitive List of URLs

Searching for a live event to watch on YouTube used to be a simple affair. But then YouTube changed the navigation and made it that bit harder to find the broadcast you wanted. Luckily, we have a list of URLs that cover live events in all of the categories you need.
google android TV

Google's Android TV May Be Joining the Race to Take Over Your Living Room

Because there aren't enough set-top boxes on the market already, Google is reported to have its own new version in the works, just a few years after Google TV failed to gain much traction with consumers. Hot on the heels of Amazon Fire TV, Google's Android TV is said to be already in development.