Sure, you might want to use social media to help launch your video, but how exactly do you do that and keep audiences engaged? Luckily, there are a great many tips to make your social media video campaign a success, and make it fun.
Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.
It seems like everyone is getting into the video ad game, and news keeps pouring out this week. Twitter is looking to add more video ad dollars to their platform, as they "secretly" talked to Comcast and Viacom about possibly setting up some network TV ads on the site.
Vine is now the #1 free app on iTunes. So what happened to get it there? Well, brands have been using it creatively, it's becoming easier and easier to use and share videos using the app, and it has a giant social media service behind it that keeps awareness of the app up, always.
Vine, the 6 second video app, have introduced a new feature that allows users to search either via a trending hashtag or from a selection of Editor picks or from those videos that are popular on the site right now. It's a nice little update and blends very well with the way that we currently use Twitter.
Vine's been making waves trying to become a great video-sharing app. Today they introduced more embed capabilities for their video-sharing service, ones that will make it easier to share videos across the web on Facebook, Twitter, and regular ol' websites like this one.
A study on Vine shows that it has quickly shot past Viddy and Socialcam as the leader in social video sharing. While adoption is slow, the people who use it obviously love it. And while video sharing will probably always take a back seat to photo sharing, Vine's numbers are encouraging.
20th Century Fox released Vine footage of the new Wolverine movie yesterday, teasing yet another teaser that would play on MTV later. And that's one of the things Vine is good at--teasing. And it can be an effective marketing tool. Vine isn't being used a ton, but brands have been finding creative ways to implement it.
Oscilloscope Laboratories released their movie, "It's A Disaster," on Twitter and Vine in six-second bursts. It's an interesting experiment. And if it somehow creates more awareness for your movie that you otherwise would not have gotten, it's worth a shot.