Twitter

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

Of the main eight social networks, YouTube is driving the most engaged post-click social traffic in terms of average visit duration, pages per visit, and bounce rate for visitors. The site is way ahead of Facebook, LinkedIn, Twitter, Google+, Facebook, Reddit and StumbleUpon.
streaming fire basketball

NCAA March Madness 2014 Wins Big With Streaming Video

March Madness is burning up bandwidth as Turner Sports reports massive growth over last year for just three days. With Gators and Great Danes, Bearcats and Huskies battling it out, it's no wonder they are seeing such success. After all, they've hit upon the streaming video trifecta...read more to find out what it's all about!

TV Tweets Tweak Twitterer Television Time

Tweets about TV are piquing the curiosity of TV watching Twitterers, and increasing a lot of marketing metrics for that audience. Could this be expanded upon and could it also work for online shows and web series?

YouTube in Firing Line Again in Turkey’s Crackdown of Social Media

Just days after the Turkish authorities blocked Twitter in the country, access to YouTube could again be under threat as Google refuses to bow down to requests to remove certain videos. Turkey has also blocked access to Google's DNS servers which many were using as a workaround to get to social media networks.

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you're using channels you think aren't effective? You wouldn't be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?

Twitter: Video and Photos Get the Most Retweets

Sharing a video on Twitter in hopes of getting massive retweets? You might be in for a shock as Twitter just unveiled some research that shows which industries get the most retweets out of video shares as well as some other factors. So is your next tweet going to trigger an avalanche of retweets? Maybe, if you follow the research results.

‘First Kiss’ Goes Super Viral, Revealed as Branded Video Ad

'First Kiss' has generated 27 million views in just a couple of days but how many viewers would have taken the time to watch it had they known in advance that it was in fact a video ad for a clothing company? Admittedly, a brilliant, highly-shareable one, but an ad all the same.

No Sex Please, We’re Vine. Go Elsewhere for Your Adult Content

Soon you may be able to watch the best of Vine content with hand-picked video lists chosen by a dedicated Vine editor. Vine's app currently supports category pages but that content is based on user input from it's 40 million members. There's just one catch - if your favorite category is sex, you will have to go to Tumblr because Vine is banning explicit adult content.

Videos Ads: Top Shared Global Brands of February 2014

Budweiser, Coco-Cola, Go Pro, and Schwarzkopf all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in February 2014. It's no surprise that 'Puppy Love' was the most popular single ad for Budweiser, marking its second month in a row in the chart.

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don't see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let's get moving!
Tumblr

Tumblr May Be More Important for Video Marketing than You Realize

Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?

Budweiser’s “Puppy Love” Takes Super Bowl Ad Trophy with 1.3m Shares

Budweiser's "Puppy Love" commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet - an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.
eye on ecommerce

53% Say a YouTube Video Influenced a Purchase at Least Once?

A new report states that over half the people surveyed purchased a product or service after watching a YouTube video - not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.