Travel is the movement of people or objects (such as airplanes, boats, trains and other conveyances) between relatively distant geographical locations.
The term “travel” originates from the Old French word travail. The term also covers all the activities performed during a travel (movement). A person who travels is spelled “traveler” in the United States, and “traveller” in the United Kingdom.
Reasons for traveling include recreation, tourism or vacationing, research travel for the gathering of information, for holiday to visit people, volunteer travel for charity, migration to begin life somewhere else, religious pilgrimages and mission trips, business travel, trade, commuting, and other reasons, such as to obtain health care or fleeing war or for the enjoyment of traveling. Travel may occur by human-powered transport such as walking or bicycling, or with vehicles, such as public transport, automobiles, trains and airplanes.
Motives to travel include pleasure, relaxation, discovery…

turkish airlines video marketing

How Turkish Airlines is Winning Big at Video Marketing

When it comes to video marketing, Turkish Airlines is flying circles around the world’s largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don’t?
gilbert arizona innovative digital online video

What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the traditional press release just isn't cutting it anymore when it comes to Government communications.
brand vs brand uber and airbnb video marketing

Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]

Airbnb and Uber may not be direct competitors, but they are both leading brands in the 'on-demand' economy. We look at how both companies are using video to tell there particular stories, and find that there's plenty of room for improvement when it comes to driving an engaged audience.
expedia video marketing strategy

How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
travel videos youtube

Travel Videos Take Off on YouTube and Land in Exotic Places

Every month, more than one billion people visit YouTube to watch more than six billion hours of video, making YouTube an ideal place to explore how travelers interact with video content. According to a recent study, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. But what video content are they looking for?

Top 500 Non-Entertainment Brands Worth 722M YouTube Views Monthly

OpenSlate put out their report on the top 500 non-entertainment brands on YouTube and some of the numbers are extremely interesting. For example, the category with the least number of brands in the list has the largest average subscribers per channel. Of course, they also have the third most subscribed to channel in the report.
virgin airlines

Video Marketing More Effective Than TV Advertising for Airlines

According to a new report from, video marketing is rapidly eclipsing television as the most effective channel for travel marketing, especially for marketers targeting younger demographics. And, video marketing is more important for airlines than most travel-related businesses.

How DoubleTree by Hilton Turned to Video to Engage Travelers

There's an interesting article on Google Insights about how the Doubletree by Hilton hotel chain began to use video to start driving engagement in their brand. They went with a user-generated content model that serves to create a fun travel experience around their hotels.