Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?
Creating great content is important, but YouTube is a very large place with many people creating a lot of videos for viewers to choose from. On this week's Creator's Tip, we are going to talk about the five things you definitely need to optimize on your videos, and on your YouTube channel.
Vimeo is experimenting with animated thumbnails for a small selection of videos featured in its 'Staff Picks' section. They are asking for feedback from site users as to whether they think they are intrusive or whether they entice that user to click on that video.
YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.
Google Universal Search results have always looked very favourably on video content and a new report from our friends at Searchmetrics confirms that video content is still the best vertical to use. Oh, and (surprise) you have even more chance of appearing if that video is hosted on YouTube.