target market

18-34 Year-olds LOVE YouTube But Demand Much More From Brands

18-34 year-olds are in love with YouTube. That's no surprise, but that doesn't mean that brands or video creators can throw any old content at them and expect them to watch it. So how do brands reach that audience and really engage with them? In the latest YouTube Insights report, the site gives creators a heads up when it comes to connecting with their target market.

9 Tips For Increasing Video Conversions

YouTube might try to wow you with the latest statistics, by bragging that "48 hours of video are uploaded every minute!" However, as a business owner or markete...