A tablet is a pharmaceutical dosage form. It comprises a mixture of active substances and excipients, usually in powder form, pressed or compacted from a powder into a solid dose. The excipients can include diluents, binders or granulating agents, glidants (flow aids) and lubricants to ensure efficient tabletting; disintegrants to promote tablet break-up in the digestive tract; sweeteners or flavours to enhance taste; and pigments to make the tablets visually attractive. A polymer coating is often applied to make the tablet smoother and easier to swallow, to control the release rate of the active ingredient, to make it more resistant to the environment (extending its shelf life), or to enhance the tablet’s appearance.
The compressed tablet is the most popular dosage form in use today. About two-thirds of all prescriptions are dispensed as solid dosage forms, and half of these are compressed tablets. A tablet can be formulated to deliver an accurate dosage to a specific site; it is…

samsung video shares unruly

Apple Lose Out To Samsung, Xbox to PS4 in Video Ad Battle [Report]

Significant video shares across social media networks can increase brand awareness by 55% and increase the 'likelihood to purchase' by 103% but who are the real winners in the technology sector when it comes to video ad shares? A new report from Unruly takes us through the data.
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Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

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Jack Webb

Just the Facts, Ma’am, About MixBit, Instagram and Vine

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video index

10% Of Viewers Watch Online Video Via Mobile And Tablets [Study]

The way we watch video is changing by quarter by quarter as the technology becomes more advanced and the devices become ever more affordable. 10% of all video watched online in Q1 2013 was done so via a smartphone or a tablet (or both) as viewers themselves become increasingly more mobile. Live video also proved to be a crowd pleaser.
mobile devices

Mobile Video Viewing on the Rise: Why It Matters [Study]

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iplayer bbc

Rising Second Screen Engagement For iPlayer, UK TV Ads

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youtube live

The YouTube Live Stream Tease: Game Developers Conference Causes Rumors

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March Madness Continues Upward Trend Online

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Investigative Spider Webbing And What It Means For Video Content

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More Delicious Video Good News: Ooyala's 2012 Report

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