A tablet is a pharmaceutical dosage form. It comprises a mixture of active substances and excipients, usually in powder form, pressed or compacted from a powder into a solid dose. The excipients can include diluents, binders or granulating agents, glidants (flow aids) and lubricants to ensure efficient tabletting; disintegrants to promote tablet break-up in the digestive tract; sweeteners or flavours to enhance taste; and pigments to make the tablets visually attractive. A polymer coating is often applied to make the tablet smoother and easier to swallow, to control the release rate of the active ingredient, to make it more resistant to the environment (extending its shelf life), or to enhance the tablet’s appearance.
The compressed tablet is the most popular dosage form in use today. About two-thirds of all prescriptions are dispensed as solid dosage forms, and half of these are compressed tablets. A tablet can be formulated to deliver an accurate dosage to a specific site; it is…

millennials drive mobile video consumption

Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.
75 percent mobile traffic video

By 2020, 75% of Mobile Traffic will be Video [Cisco Study]

Video content will be responsible for an incredible 75% of total mobile data traffic by 2020, according to a new study by Cisco. That's the equivalent of 7 trillion video clips uploaded - 2.5 daily video clips for every person on earth.
mobile video advertising

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers should really echo those of YouTube CEO Susan Wojcicki - mobile, mobile, and mobile.

Why YouTube’s 10th Birthday Was a Missed Opportunity to Look Forward

YouTube is celebrating its 10th birthday this month by taking a look back at some of the highlights of the past decade. And that's all great, but where are the usual strategic insights, new data and announcements of exciting feature developments we usually get when YouTube has something to celebrate?
tv viewing loses out to online video streaming 2014

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

A new report from Nielsen confirms that digital TV consumption is growing at a phenomenal rate, while traditional broadcast TV viewing is on the decline. That being said, TV still accounts for an average of about 141 hours watched each month, compared to 11 hours a month for online content.
mobile video views 2014

Tablets and Smartphone Video Views Up by 400% on 2012 [Report]

Viewers watching video via their mobile devices account for 30% of all video views, an increase of 200% compared to this time last year, and a jump of 400% on Q3 2012. The mobile share of video consumption is predicted to increase to 50% by 2015.
video marketing hyperlapse app

5 Ways to Use Instagram's Hyperlapse for Video Marketing

Instagram's Hyperlapse app allows you to create amazing time-lapse videos on your smartphone, and upload them to social networking sites. In this week's Creator's Tip, we discuss the ways you can use this app to create engaging marketing videos.
youtube traffic 50% mobile

It's Official: 50% of YouTube Traffic Now Comes from Mobile

YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase in watch time on the site by 50% per year. Oh, and a new ad-free subscription service may be on the way.
adobe nielsen online video measurements audience reach

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe and Nielsen have just announced they are collaborating to track and measure digital assets including online video, and online TV. But the new system can only measure online video in terms of reach, and size of audience, when engagement should be the metric that publishers and advertisers need to track.
An illustration picture shows a projection of text on the face of a woman in Berlin

Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering 388%.
Creators Tip 161 - How To Optimize Videos for Mobile Devices

3 Ways to Optimize Videos for Mobile Devices

On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.
weather online video views

Rainy Days & Big Screens Push Online Video Engagement

According to a new report, the weather plays a big part in our online video viewing habits. Online video engagement surges on rainy days, when viewers are 40% more likely to stay indoors and watch content on larger screens. However, when it's sunny, we are 6x more likely to watch "snack-sized" videos on our mobile devices.
mobile video 50 per cent by 2016

50% of Video Views Will Be Via Mobile in 2016 [Research]

27% of consumers are already watching online video via their mobile device, but that figure is set to double in 2016, when around 50% of us will regularly turn to our smartphones and tablets to watch the clips we want to. And, according to new research, the bigger the mobile screen the better when it comes to long-form video viewing.
spotify-video ads free listening

Spotify To Run Video Ads in Exchange for 30 Mins of Free Music

Lovers of free music should be thrilled to hear that Spotify will be rolling out a half hour of it via its mobile app in exchange for simply watching a video ad. In a new trial, due for release later this year, anyone using the iOS or Android Spotify app will be given the option to also watch a 15-30 second video ad in return for 30 minutes of ad-free listening.