super bowl ads

Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

Super Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the tip of the digital video advertising iceberg.

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their Super Bowl content.

Top Ten Most Viewed Video Ads on YouTube: February 2015

Video games, beer, owls, Jeeps, and pole-vaulting are all the subjects of the most viewed video ads on YouTube for February 2015. Every video ad in the Top Ten generated over 4 Million views each, so let's take a look at the ones that caught your attention.

Super Bowl 2015: Video Marketing Lessons from Fake Video Ads

Some of the biggest names on YouTube were invited to create fake Super Bowl ads for this year's game. The ads had to be good, they had to entertaining, and they had to include a golden nugget of video marketing advice. Did you watch them all?

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking at getting their content lined up now for Super Bowl 2016

When Does a Parody Video Become a Full-on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

World Cup Ads Outperform Super Bowl Even Before Ball Is Kicked

The FIFA 2014 World Cup hasn’t even started, but its ads have already outperformed this year’s Super Bowl. In fact, the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads – months after Super Bowl Sunday.

Nope, Using a Celebrity Won’t Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.

Squarespace Unveils $40 Million Online Marketing Campaign‏

Squarespace surprised many with their 2014 Super Bowl ad, but their digital marketing initiative has only just begun. The website publishing platform is launching a $40 million online campaign that includes online video and TV.

6 Best Branded Vines of the Week: 5th February 2014

Vine was a very popular platform with brands last week and many of them used the site to show off some fantastically creative Super Bowl content. Priceline parodied SodaStream and ESPN watched the Seahawks and Broncos mascots slug it out.

The Top 20 Most Shared Online Video Ads For January 2014

A sprinkling of Super Bowls ads made the chart of the most shared Global Video Ads of January 2014, but it was a psychotic baby terrorizing New Yorkers that attracted the most shares across Facebook and Twitter. Poop and Evian still remain surprisingly popular too.

Budweiser’s “Puppy Love” Takes Super Bowl Ad Trophy with 1.3m Shares

Budweiser's "Puppy Love" commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet - an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.