Do you want to use music in your YouTube videos but are unsure about the copyright issues? Do you want to use licensed tracks but not sure where to start? We answer 10 of the most pressing questions that creators and publishers have about using copyrighted music and audio tracks in their video content.
The 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.
2016 sees video firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media must deliver video content to the audience on the audience's terms.
Who would have thought that a video about a Chewbacca mask would not only go viral across the Internet, but would shatter all Facebook Live records in just 4 days! And, with over 140M+ views, a number of brands are also benefitting from the exposure.
In October 2015, Xbox hosted a six-hour live-streamed event on YouTube which helped Halo 5 break sales records for the brand. Over the course of the event, around 8M viewers tuned in, with a dedicated 700K gamers staying for the full 6 hours.
Adoption of live-streaming video by brands has soared in the last few years, due to apps like Periscope, and new features like Facebook Live. Even YouTube is rumored to be launching an live-streaming app called YouTube Connect. It's a trend that video marketing teams need to consider as part of their digital strategy.
In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that's a huge marketing and advertising opportunity for brands.
YouTube is updating the site with 10 new shiny things to provide a better experience for all. New features include better comment management to flush out those trolls, plus access to more analytics data via mobile devices.
A new study from Cisco predicts that by 2019, video content will account for an astonishing 80% of the world's total internet traffic. Also, the number of devices connected to the Internet in 4 years will be three times as high as the global population!
YouTube wants to capture a slice of the music streaming market with its MusicKey service, but its main competitor in that field, Spotify, is firing back by introducing video content to its own platform, including music videos, news and entertainment, and original content from providers like Comedy Central and Tastemade.