Do you know the optimal video length for your YouTube or Facebook video upload? We took a deep dive into over 24K videos to show you what video lengths work best on each platform for maximum engagement.
Consumers are becoming more reliant on video than ever when it comes to researching, and purchasing products during the holiday season. We look at some of the ways innovation in online video can benefit both video marketers, and shoppers.
Gaming on YouTube has been around since the platform launched, but recently the work of video game content creators has received the exposure and respect it deserves both from other gamers as well as major game publishers alike.
A lack of a strategy, and an inadequate budget, can seriously impact a good video marketing campaign. But 71% of video marketing teams who have overcome these obstacles and found success with video are prepared to pour even more budget into video campaigns because they work so well for raising visibility, and increasing lead generation.
The YouTube description box might just be the most under-used tool in your video marketing strategy. Follow these 5 steps to make sure your description is working as effectively as possible - that will help YouTube return your video in the search results for the keywords you want to rank for.
The online video landscape has changed and the balance of power now resides with the audience and influential video creators, rather than with the brands and advertisers. Great video content will always do well, but it's community engagement that is now king, and brands and marketing teams need to build a different kind of relationship with consumers.
Want to know what makes publishing giant BuzzFeedVideo so successful on YouTube? Our 'Through the Wringer' series takes a deep dive into its channel to review the content, promotion, optimization, and community strategy of one of the world's biggest content machines.
Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers should really echo those of YouTube CEO Susan Wojcicki - mobile, mobile, and mobile.
A new study from the Web Video Marketing Council, and ReelSEO, confirms that 73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50% incorporating video content in their email marketing campaigns.
Did you know that the length of a video's title can impact search results and views and engagements on different video platforms? We took a deep-dive into what works for BuzzFeed on YouTube and Facebook and give creators and video marketers some actionable takeaways.
Want to know what makes superstar gamer PewDiePie so successful on YouTube? Our 'Through the Wringer' series takes a deep dive into his channel to review the content, promotion, optimization, and community strategy of the world's biggest YouTube star.
A great custom thumbnail for your video is one of the best ways of encouraging viewers to click through, especially if they unfamiliar with your content. We bring you 6 best practice tips to make sure you are optimizing these images the best you can.
Google, Facebook, and Twitter have all recently released guidelines around micro moments. Micro moments are events that really matter to people like births, and marriages, or memorable sporting events. Video marketers need to be ready to make content that taps into these special moments in people's lives.
CuteGirlsHairstyles, a YouTube channel dedicated to recreating hairstyles, has 3.7M subscribers. But what makes it really unique is how the family behind the videos built a brand out of a hobby. Now their twin daughters are finding success on YouTube too - and brands are racing to work with the family.
A recent study suggests that the majority of brands who employ a video marketing strategy find the approach successful. But inadequate resources and budget, plus a lack of good content marketing ideas are proving a real challenge for many companies.