# statistics

Statistics is the study of the collection, organization, analysis, interpretation, and presentation of data. It deals with all aspects of this, including the planning of data collection in terms of the design of surveys and experiments.
A statistician is someone who is particularly well versed in the ways of thinking necessary for the successful application of statistical analysis. Such people have often gained this experience through working in any of a wide number of fields. There is also a discipline called mathematical statistics that studies statistics mathematically.
The word statistics, when referring to the scientific discipline, is singular, as in “Statistics is an art.” This should not be confused with the word statistic, referring to a quantity (such as mean or median) calculated from a set of data, whose plural is statistics (“this statistic seems wrong” or “these statistics are misleading”).
Some consider statistics to be a mathematical body of science pertaining to the…

## Original Professional Online Video: 45 Million Unique Viewers A Month

The IAB has a study that shows that 45 million unique visitors from the USA watch Online Professional Online Video. This is video that is produced solely for online and is never meant to be watched on TV. The numbers come out as the NewFronts take place this week in New York.

After we talked about what we'd like YouTube to do for uploaders and viewers, now it's the advertisers' turn. What would they really want out of the YouTube experience if they could make wishes and get it to happen? Consider this Part 3 of The YouTube Wish List, in which we rub our magic lamps and hope the genie has YouTube skills.

## Recognizing the Signal and the Noise in Online Video Rankings

What can Nate Silver's "The Signal and the Noise" teach us about online video metrics? While Silver's book doesn't talk about the subject specifically, we can use concepts lined out in the book to better separate the signal from the noise when it comes to the often confusing measurement of online video numbers.

## The New YouTube Looks Nice, Search Experience Suffers

The new YouTube was launched for everyone last week, and as usual, the changes were met with typical hatred, at least that's what I saw.  Honestly, I'm the type...

## Website Link Annotations, Creator Playbook 3.0, Foreign Language Captioning, & More...

On this week's ReelWeb, we cover several YouTube news updates from the past week including yet another update to the Creator Playbook along with a revamped Crea...

## The Rise of Long Form Video Demands New Advertising Strategies [Report]

In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter. Now, it's time to take a look at Q3 and see how things are shak...

## The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become...

## Online Video Viewing in Latin America is Evolving, Rápidamente!

comScore just put out some numbers for Latin America in regards to online video. I figured it's entirely possible that some of our readers have interest in the ...

## 4 Ways to Evaluate Your Performance Beyond Video Views [Creator's Tip #61]

There are a couple of ways that you can gauge how effective and successful your online video content really is.  A lot of people focus on video views for that (...

## Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe

YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They ...

When you're a brand and you've turned to video for your advertising needs, you might like to know how exactly those videos are performing. Who are they reaching...

## Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting Standardization

Nielsen has released their online video numbers for May 2012 (which directly compete with comScores but are like apples to oranges) in which they say just 163.5...