social network

A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties between these actors. The social network perspective provides a clear way of analyzing the structure of whole social entities. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.
Social networks and the analysis of them is an inherently interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural theories in sociology emphasizing the dynamics of triads and “web of group affiliations.” Jacob Moreno is credited with developing the first sociograms in the 1930s to study interpersonal relationships. These approaches were mathematically formalized in the 1950s and theories and methods of social networks became pervasive in the social and behavioral sciences by the 1980s….

reasons no-one is watching your video

11 Guaranteed Reasons Why No-one is Watching Your Video Content

It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.
facebook

Facebook Starts 2015 With New Features to Rival YouTube

Facebook is upping its video game for brands by introducing two new very YouTube-like features. Now, business pages can promote a particular video to give it more prominence, and branded pages can also set up video playlists for easier consumption.
use youtube creatots to build brand audience

3 Ways Brands Can Leverage YouTubers to Build an Audience

As well as creating their own video content, brands can also leverage other creators and channels on YouTube to build visibility, and a bigger audience. We show you three ways that brands can actively participate in the YouTube eco-system without spending millions of dollars, or busting their chops to create that elusive viral hit.
sharing video ads youtube to social networks

Hey YouTube! Why Make it So Difficult to Share Video Ads?

Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad sharing so difficult?
social video trends 2015

What are the Top Six Social Video Trends for Brands in 2015?

Brands, agencies, and video marketers should already be gearing up for next year's campaigns, but what are the top social video trends of 2015, and how can brands take advantage of the opportunities around them?
youtube-upload

300+ Hours of Video Uploaded to YouTube Every Minute

Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.
most shared video ads 2014

Most Shared Video Ads of 2014: Soccer, First Kisses and Monty

With just a few weeks left to the end of the year, a new report confirms the most shared video ads of 2014. It's no surprise to see Activia and Shakira at the top of the chart, with plenty of old favorites like 'First Kiss', and 'Devil Baby Attack' making an appearance too.
facebook video shares 2014

Facebook Accounts for 60% of Global Video Shares, Twitter 14% [Report]

There's a new breed of super-user on the internet, and they are responsible for driving 83% of video shares across social media, particularly Facebook and Twitter. As a whole, we are also sharing videos faster than ever before, with 42% of videos being shared across social network feeds within 3 days of upload.
tube-talk

TOP Tips for Sharing YouTube Videos via Social Media

On this week's TubeTalk, we give you some top tips for posting YouTube videos to social media sites like Facebook, Twitter, Pinterest, Reddit, Tumblr, Google+, Wordpress, SlideShare, and LinkedIn.
youtube social

Didn't See That Coming! THIS Surprise Tip Will Increase Video Sharing

Do you want your viewers to share your videos across their social networking sites? Of course you do! In this week's Creator's Tip, we show you a very simple trick that will help encourage people to share your videos on Facebook, Twitter, Tumblr, Pinterest, and other social media.