YouTube has just passed Facebook and is now the largest social media site in the U.S. Yes, that's right - the largest social media site. So, isn't it time we stopped treating video sharing sites as if they are social outcasts?
L'Oreal recently announced its plans to acquire NYX Cosmetics, a $100 million company that has found a way to become the fan-favorite on YouTube, far surpassing L'Oreal on the platform. How did NYX (rhymes with "fix") build this enormous footprint on YouTube while other brands are working so hard to catch up? It all started with the Jumbo pencil........
How do you get the most out of VidCon? How do you remove YouTube apps permissions? How can you improve your YouTube presence with vidIQ? We answer these questions and more this week on ReelSEO's TubeTalk Podcast.
With over 200 million active users per month, Instagram has come into its own as a social media power player. The site has been called the most effective social platform for business, so how do brands leverage it for video marketing? We bring you 7 solid tips.
VidCon 2014 is already gearing up to be a fantastic year for observing and hearing firsthand the stories of how to succeed as a brand in the current video ecosystem. Whether that be as a video brand like What’s Trending, and Rooster Teeth, or a company like OraBrush who is using online video to propel their products, VidCon is the place to learn about and apply successes from those who came first.
When it comes to World Cup focused video ads, nearly three-quarters of the total shares across social media networks right now are for those brands, like Activia, Samsung, and ESPN, who aren't officially partnered with FIFA.
Of the 4 million daily tweets that include a YouTube link, only 15% include a mention of the creator. YouTubers are missing out on tweets from potential influencers because those tweets fail to include any reference to the channel or the creator. But now, users of Tubular Labs will receive instant notifications whenever their video is tweeted out by an influential Twitter account.
While most of the strategies used for promoting your YouTube channel are online and involve using the internet, there are still opportunities to use other mediums to market your brand offline. We take a look at 8 ways of doing this that you may not have thought of.
On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren't responding to this particular meme.
As a video marketer, that might entail creating some email marketing that includes video content. On today's Creator's Tip, we give you a very simple tip to help you increase the click-through rate (CTR) on those video emails.
As a brand, creator, or video marketer, there is nothing more exciting - or nerve-racking - than tracking how your video content is performing in the hours, and days after its upload. We know that 42% of social shares occur within the first 72 hours, and that those shares can be tracked across Facebook, and Twitter. But how is that video faring on YouTube in terms of views per hour?
There are plenty of food and beverage brands who are using Instagram video to connect with their target audience, but which ones are really succeeding?. We take a look at data from the past 2 months to see which companies are really connecting with their followers in terms of engagement, and who are using the short-form platform in an effective way.
You may have heard of top beauty vloggers like Michelle Phan, but there are tens of thousands of other women on YouTube who are also making videos about similar topics. These videos can range anywhere from a few views to millions of views. Octoly took at look at the data on earned media for beauty brands.
If you are a brand or a creator using video as a marketing tool then, as with any other medium, you need to build a loyal fan base. Anyone can watch your video, but not everyone will have the inclination to subscribe so they can engage further with your brand. Here are 11 sure-fire ways that you can generate more lovers of your channel.
Say what you like about the way YouTube updated its comments system to integrate with Google+, but it did it cut the head off a lot of trolling activity, and gave creators some breathing space from relentless, and unnecessary attacks. But have we been given a hint about more changes to come?