Native video uploads to Facebook have generated over 1.3 Trillion views in the past 12 months. So how do you make sure your Facebook video marketing campaign stands out from the rest. We bring you 20 tips you may not be aware of.
We know that negative YouTube comments, when left unmoderated, can be devastating to a brand's reputation. But the same rules apply across all social video platforms. In this post we show you how to moderate Instagram video comments, and why.
Consumers are becoming more reliant on video than ever when it comes to researching, and purchasing products during the holiday season. We look at some of the ways innovation in online video can benefit both video marketers, and shoppers.
Video marketers and advertisers may not know how fast YouTube changes from year to year. But those changes can have a serious impact on any video marketing teams planning for 2016. And we're not talking about how many new videos are being added each year.
As more YouTube stars move into the mainstream and become familiar faces to consumers, 62% of 18-24 year olds would consider purchasing a product or service endorsed by a YouTube creator, over that of a TV or a movie star.
The YouTube description box might just be the most under-used tool in your video marketing strategy. Follow these 5 steps to make sure your description is working as effectively as possible - that will help YouTube return your video in the search results for the keywords you want to rank for.
Want to know what makes publishing giant BuzzFeedVideo so successful on YouTube? Our 'Through the Wringer' series takes a deep dive into its channel to review the content, promotion, optimization, and community strategy of one of the world's biggest content machines.
If you want to generate truly engaging video content, you’ll need to put in time and effort to research and discover the trending topics that will appeal to your target audience on social media. Using the following tips and tools you can discover what's trending in the video world on each social network.
Football, or soccer, is one of the most popular sports both on and off-line, and a new report from Tubular confirms what an impact it has had on online video in the last year. Did you know that football-related video content generated a staggering 37 billion views across the major social video sites in 2014?
Video marketing can be a costly investment, and it can be disappointing to watch your video views slowly decline. So what can you do when your videos are no longer producing desired results and a favorable return on investment? Here are 8 ways to keep your videos fresh and relevant.
Many brands are working with independent creators across a range of video platforms in a bid to reach a wider, more engaged audience. But what is the best way of getting the most out of these influencer video marketing campaigns? We bring you 3 quick wins.
In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
You may be surprised to know that the top-ten most viewed creators on Vine for June 2015 were all individuals, and not big-name brands. So, can branded content really succeed on the micro-video platform? Absolutely. Brands don't have to create a Vine that reaches the whole audience, just one that reaches a target audience.
Facebook and Twitter are often lumped together when it comes to implementing a video marketing strategy, but each social video platform has its own unique set of characteristics and each has its own dynamic when it comes to followers, and influencers.
Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the traditional press release just isn't cutting it anymore when it comes to Government communications.