social media

Top Three Takeaways From #VidCon 2017 Industry Track

Read our top three takeaways from the Industry Track sessions at #VidCon2017. These are the most strategic insights, critical data, tactical advice, and trends in the social video marketing business right now. ...

Fake Freckles: The Surprising Summer Beauty Hack That’s Trending Online

If you’re into beauty you’re probably looking to online video tutorials to find the latest trends and how to rock them. We take a look at one current beauty hack, the fake freckle, and highlight the brands and influencers that are uploading the most viewed and most engaging freckle-faking videos....

Carpool Karaoke: From Snackable Content to Viral Phenomenon

The goal of show-related online video content has always been to generate more TV viewers to the show. But with 'Carpool Karaoke', an engaged audience has been built online around that snackable content, and it's driving the huge success of 'The Late Late Show with James Corden' across all mediums....

The Top Facebook Video Publishers: April 2017 Most-Popular

Viral Thread, Ladbible, Food Network, The Daily Mail, and NTD were some of the most-watched publishers on Facebook for video content in April 2017. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information....

YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

If your brand has yet to experiment with YouTube Live as part of your video marketing strategy, now is the time to try. Read our guide to ensure you are following best practices to get the most return on investment from your YouTube live-streams. ...

Facebook Dwell Time: What Video Marketers Need to Know

While engagements are still a powerful indicator of how your content is performing on Facebook, there’s another metric the social media platform has started prioritizing: dwell time. We take a look at dwell time, and what it means for your video content strategy on the social network....