Did you know that consumers are spending an average of six hours per week watching video content on social media networks? Or that 46% of consumers said they’ve actually made a purchase as a result of watching a brand video on social media?
Cisco predicts that video will account for a staggering 79% of global Internet traffic by 2020, so now is the right time to increase your video marketing budget and resources, and lock down your video content strategy.
UNILAD, The Lad Bible, BuzzFeed Tasty, NowThis, and The Daily Mail, were some of the most-watched publishers on Facebook for video content in November 2016. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.
Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren't publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights, and best practices around getting the most out of your Facebook video marketing strategy.
'Fake News' is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to online video content?
Choosing the right strategy for your video marketing campaigns is more critical than ever. But what are the key trends to follow, and what is the role of media companies in the new video ecosystem? Join Tubular for our free webinar that promises to bring you right up to date with the latest insights, trends, and new data.
Instagram has an impressive track record of helping brands boost their online presence and gain millions of video views. With the introduction of 'Stories', video marketers have a unique opportunity to harness this new feature and use it to their advantage.
The 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.
It's only been a few weeks since the Pokémon Go app was released around the world, but in that time Pokémon Go related content has generated nearly 50% more cross-platform video views than Minecraft uploads.