smartphone

A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone.
The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Modern smartphones also include high-resolution touchscreens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and Mobile Broadband.
The most common mobile operating systems (OS) used by modern smartphones include Google’s Android, Apple’s iOS, Nokia’s Symbian, RIM’s BlackBerry OS, Samsung’s Bada, Microsoft’s Windows Phone, Hewlett-Packard’s webOS, and embedded Linux distributions such as Maemo and MeeGo. Such operating systems can be installed on many different phone models, and typically…

Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

YouTube’s CEO Susan Wojcicki recently confirmed that the site's three main priorities are “Mobile. Mobile. Mobile". That shouldn't come as a surprise to video marketers or advertisers as consumers are watching around 40 minutes of video on their mobile devices everyday, with Millennials embracing the medium more than any other demographic....

Maybe Vertical Video Isn’t That Evil After All?

For years, video footage shot in vertical or portrait mode has had a terrible rap. But with so much user-generated video being filmed via portrait-friendly mobile devices these days, perceptions may finally be changing....

12 Slides That Every Video Marketer Should Read Right Now

These days, there are so many stats around video content and viewer behavior that it takes a real expert to pull out the information most valuable to video marketing teams. We take a look at 12 of the most important slides from the brand new '2015 Internet Trends Report', and give you 3 good reasons why you should read them right now....

Why YouTube’s 10th Birthday Was a Missed Opportunity to Look Forward

YouTube is celebrating its 10th birthday this month by taking a look back at some of the highlights of the past decade. And that's all great, but where are the usual strategic insights, new data and announcements of exciting feature developments we usually get when YouTube has something to celebrate?...

Twitter: We Want Users to Binge-watch Our Video Content Too!

According to new research carried out by the social network, 82% of Twitter users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content. The site itself wants to introduce a 'Related Videos' feature “get people to binge on videos as they do on YouTube.”...

How Charities are Using Video to Raise Awareness for Nepal

In the aftermath of the devastating Nepal earthquake, how are charities using video to rise above the noise of news footage and user-generated content to reach out those willing to donate? And how can charities maximum their impact in the critical few days after natural or man-made disasters? ...

How-to Post a Pre-recorded, Edited Video to Instagram

Instagram Video is an incredibly important platform for brands and marketers, and the more professional you can make the content, the better. We take you through a quick guide to uploading a pre-made, edited video to Instagram....

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

A new report from Nielsen confirms that digital TV consumption is growing at a phenomenal rate, while traditional broadcast TV viewing is on the decline. That being said, TV still accounts for an average of about 141 hours watched each month, compared to 11 hours a month for online content. ...

Tablets and Smartphone Video Views Up by 400% on 2012 [Report]

Viewers watching video via their mobile devices account for 30% of all video views, an increase of 200% compared to this time last year, and a jump of 400% on Q3 2012. The mobile share of video consumption is predicted to increase to 50% by 2015....

5 Tips for Shooting Professional Hyperlapse App Videos

Videos shot using Instagram's Hyperlapse app make for great short-form clips that can used in any video marketing campaign. In this week's Creator's Tip, we give you 5 tips for shooting the most professional footage using the app and your smartphone. ...

5 Ways to Use Instagram’s Hyperlapse for Video Marketing

Instagram's Hyperlapse app allows you to create amazing time-lapse videos on your smartphone, and upload them to social networking sites. In this week's Creator's Tip, we discuss the ways you can use this app to create engaging marketing videos....

Top Ten Most Viewed Video Ads on YouTube: October 2014

Cats, Hobbits, smartphones, Taylor Swift, and Hoverboards are all the subjects of the most viewed video ads on YouTube for October 2014. Every video ad in the Top Ten generated over 1.5 Million views each, so let's take a look at the ones that caught your attention....