Ro’i (Hebrew: רוֹעִ”י‎‎) is a moshav and Israeli settlement in the West Bank. Located in the Jordan Valley, it falls under the jurisdiction of Bik’at HaYarden Regional Council. In 2006 it had a population of 128.
The village was established in September 1976 as a Nahal settlement, and was converted to a civilian moshav two years later. Its name is an acronym for Ramat Uzi Yairi, a former commander of the IDF’s Paratroopers Brigade who was killed in the Savoy Operation in 1975.
The international community considers Israeli settlements in the West Bank illegal under international law, but the Israeli government disputes this.

youtube a b split testing

Dear YouTube: We Love You But You Need an A/B Testing Feature

A/B testing is a proven way of determining which of your web properties performs best with users and delivers the best ROI. YouTube provides some incredible analytics features, but the ability to split-test videos, titles, descriptions, and thumbnails would provide extraordinarily valuable information for creators and video marketers. So C'mon YouTube, we need to see this feature!
video marketing wins

71% of Marketers Confirm Video Converts Better Than Other Content [Study]

Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has been found to convert better than other forms of digital content, with 71% of respondents indicating it helps conversion and lead generation.
adobe nielsen online video measurements audience reach

Data-driven Creativity Produces Most Successful Video Ad Campaigns

Coming up with a great video ad concept is a true art form. But just as a boring or confusing commercial won’t hook a single viewer, the best video ad in the world won’t significantly drive sales if it reaches the wrong people or is distributed over the wrong channels. A successful campaign needs the best of both worlds: effective use of data mixed with inspired creative elements.
video roi tips

Video ROI: 3 Tips to Help You Get the Most Out of Your Video Investment

It's slightly alarming how some organizations treat video as an expense, something on their income statement that should be reduced whenever possible, rather than an investment in their brand. While there is nothing wrong with getting more value for your money, the problem is that the old adage “you get what you pay for” starts to come into play.
video marketing channels most effective

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you're using channels you think aren't effective? You wouldn't be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?

YouTube Marketing Nets 30% of Sales for Video Game Accessory Firm

KontrolFreeks, heard of them? If you're a gamer and on YouTube, you probably have. If you're not, it's hit or miss. However, they did such a great job marketing their product on YouTube by hooking up with other Creators that they claim 30% of revenue can be traced back to the platform and sales jumped 50% in a year. How'd they do it? Read on!

A Crash Course in Video Marketing: Make The Most of Your Campaign

In just about every marketing blog, we are told that we must incorporate short promotional videos within our digital marketing strategies. Meanwhile brands and businesses are often unsure how to optimize their marketing efforts with video content. Here's a crash course on how to promote your videos online.
Creators Tip 123 - Reel Video Marketing Advice for 2014

ROI vs. People: Video Marketing Advice for 2014

In this week's Creator's Tip, we discuss how ROI should be measured in more than views and subscribers. It's the connection we make with our audience and the ways we can enrich their lives that will sustain a great video marketing campaign in 2014.

Video an ROI Leader, But is It Too Expensive and Hard to Find?

Video is near the top of the list when it comes to ROI. Unfortunately, it's also at the top of the list from respondents who think it's too pricey or too hard to make. However, the problem seems to be that the myth of a high-quality video is what is holding businesses back. I'd like to once again dispel this myth.