QuickTime is an extensible multimedia framework developed by Apple Inc., capable of handling various formats of digital video, picture, sound, panoramic images, and interactivity. The classic version of QuickTime is available for Windows XP and later, as well as Mac OS X Leopard and later operating systems. A more recent version, QuickTime X, is currently available on Mac OS X Snow Leopard, Lion, and Mountain Lion.
QuickTime is bundled with Mac OS X. QuickTime for Microsoft Windows has always been downloadable as a standalone installation, as well as being bundled with Apple’s iTunes (prior to iTunes 10.5).
Software development kits (SDKs) for QuickTime are available to the public with an Apple Developer Connection (ADC) subscription.
It is available free of charge for both Mac OS X and Windows operating systems. There are some other free player applications that rely on the QuickTime framework, providing features not available in the basic QuickTime Player. For example, iTunes can…

Coming soon: Video demos of apps in the App Store

Videos Are Coming to the App Store: Tips for Marketers and Developers

With more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. Many have used video to build awareness for their app outside the App Store, but to woo potential users inside the store, their medium has been text and images only. Apple is changing all that with the launch of iOS 8. From September 17th, App developers will be able to upload a 30-second video and App Store visitors will start seeing thumbnails of these videos.