programming

Why Smosh Is #1 and Your Audience Belongs to Them

Smosh is many things. A comedy brand from longtime YouTubers Ian Hecox and Anthony Padilla. The #1 most subscribed channel on YouTube. The only channel to reach...

Web Series School: ‘Epic Rap Battles’ Serves up Platinum Programming

In this week's web series lesson we look at the #36 most subscribed YouTube channel, Epic Rap Battles, and learn a few secrets about perfect programming. For video marketers, Epic Rap Battles is a perfect case study of programming from the YouTube Creators Playbook. ...