programming

Comedy Central Is Not Fooling Around With Launch Of New Streaming App

Comedy Central has launched an app that will allow viewers to watch full episodes of some of their favorite shows like The Colbert Report, South Park, and The Daily Show, on their Apple devices for free the very next day. Cable subscribers will get access to even more content.

In-stream Online Video Ad CPM Higher than Cable Prime Time?

We now have an idea of the video ad CPM pecking order... but we're not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December... Want the specifics? Then you need to read on Reel Believers! You may just be amazed.

STOP PRESS: The New BBC iPlayer Launched Today (Via a VPN Near You)

The BBC is rolling out a new version of its world famous iPlayer for computers, tablets, mobiles and connected TVs - and we have to say that the new features make it look very cool. Those outside the UK will need VPN access if they want to watch the latest Top Gear or Downton Abbey episode though.

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.
comcast on-demand ads

Comcast Want to Further Monetize VOD Content with Even More Ads

The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they're starting to dream up new ways to monetize content via more video advertising.

YouTube’s InVideo Programming Now on Mobile

YouTube's InVideo Programming is now on mobile. Introduced to the mothership back in October, the feature allows creators to bring up a thumbnail during a video that either connects to another video or displays the channel's branding.

Why Smosh Is #1 and Your Audience Belongs to Them

Smosh is many things. A comedy brand from longtime YouTubers Ian Hecox and Anthony Padilla. The #1 most subscribed channel on YouTube. The only channel to reach...

Web Series School: ‘Epic Rap Battles’ Serves up Platinum Programming

In this week's web series lesson we look at the #36 most subscribed YouTube channel, Epic Rap Battles, and learn a few secrets about perfect programming. For video marketers, Epic Rap Battles is a perfect case study of programming from the YouTube Creators Playbook.