What does Earned, Owned, and Paid Media mean for brands and marketers when it comes to video content on YouTube? We break down the strategies on this week's TubeTalk, the best YouTube marketing podcast around.
YouTube has witnessed unprecedented growth since Google acquired it in 2006. But could 2015 be the biggest year yet in the site's history? We take a look at some of the possible changes ahead for YouTube, and what that could mean for the industry.
Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
YouTubers with a huge number of followers are a powerful force with tremendous clout, but when it comes to collaborating with them on brand endorsements, bigger does not always mean better. Partnering with longer tail, or smaller, channels can prove more fruitful and cost-effective for brands.
Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?
Creating video content around tent-pole events such as festive holidays, or big sporting occasions, is a very efficient way of maximizing your video marketing opportunities. But what is tent-pole programming, and how long before an event should you post your content?
With video consumption sky-rocketing across all devices and all demographics, brands need to make video marketing a central component of their online promotional campaigns. No longer can brands continue to ignore YouTube if they want to reach their target audience.
YouTube, AOL, and other media giants have recently announced huge investments in online video content. This content needs to act like a magnet for targeted viewers - just like special interest magazines once did. The success of each endeavor depends on the ability of the video content to attract a segment of buyers which, in turn, will attract enough endemic advertisers to sustain them.
The first two episodes of the AOL Original series 'Follow Me’ have premiered, and the debut shows offer a behind-the-scenes look at the lives of two YouTube celebrities, Brittani Louise Taylor, and online video boy group sensation Our 2nd Life. So, what lessons can internet marketers and video content producers learn from BLT and O2L appearing on AOL?
In addition to visiting ReelSEO daily to read news, analysis, tips, and trends, YouTube has its own excellent channel where you will find all sorts of tutorials, troubleshooting, and tips from the YouTube Help team. We take a look at some of the topics it covers.
Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!
In this weeks Creator's Tip, we take a look at section three of the YouTube Creator Playbook for Brands, which focuses on building a strong programming strategy for your channel. Why is this important? You want viewers to keep coming back time and time again, don't you?
YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.
Comedy Central has launched an app that will allow viewers to watch full episodes of some of their favorite shows like The Colbert Report, South Park, and The Daily Show, on their Apple devices for free the very next day. Cable subscribers will get access to even more content.
We now have an idea of the video ad CPM pecking order... but we're not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December... Want the specifics? Then you need to read on Reel Believers! You may just be amazed.