product placement

Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. Traditionally the product placement is not disclosed at the time that the good or service is featured.
In April 2006, Broadcasting & Cable reported, “Two thirds of advertisers employ ‘branded entertainment’—product placement—with the vast majority of that (80%) in commercial TV programming.” The story, based on a survey by the Association of National Advertisers, said “Reasons for using in-show plugs varied from ‘stronger emotional connection’ to better dovetailing with relevant content, to targeting a specific group.”
Product placement dates back to the nineteenth century in publishing. By the time Jules Verne published the adventure novel Around the World in Eighty Days (1873), he was a world-renowned literary giant to the extent transport and shipping…

youtube shopping ads

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YouTube has announced the introduction of 'Shopping Ads' which will allow brands and creators to sell their products and services directly to the user. This new feature makes the retail possibilities endless. For instance, now almost any brand can partner with the top YouTube influencers in their category and transform a video into a digital store front. And that's a game changer!
mistakes brands make with influencer marketing youtube

The Two Biggest Mistakes Brands Make with Influencer Marketing on YouTube

Influencer marketing can be a brilliantly effective way of reaching an engaged audience on YouTube. But for every brand that gets it right, many more miss the mark, leaving everyone involved wondering what went wrong. Before you waste your marketing budget, read about the biggest mistakes a brand can make.
paid product reviews youtube

ATTN YouTube: Where Are Your Sponsored Video Guidelines?

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viral video marketing myths

Six Viral Video Myths That Refuse to Die

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How Long Can Brands Really Keep Viewers Engaged with Trackvertising?

As "trackvertising" and brand placement in music videos becomes more common, it will be interesting to see if brands can find creative ways to keep fans and consumers engaged without over saturating the market to the point they become disinterested, like what happened with product placement in movies.
brand integration youtube digital video

YouTube Brand Integration: Young Audiences and What Success Looks Like

In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals

57% Of Online Consumers Have Confidence In Product Videos [Report]

Product videos can have a huge impact on consumers who are looking for more information before they buy. A new report shows how the shopper uses online video content and how the growth of smartphones and tablets is influencing their viewing habits.