The online video landscape has changed and the balance of power now resides with the audience and influential video creators, rather than with the brands and advertisers. Great video content will always do well, but it's community engagement that is now king, and brands and marketing teams need to build a different kind of relationship with consumers.
YouTube has confirmed details of its new subscription service which will provide an ad-free user experience for viewers who sign up. It's a huge change in the YouTube business model, but we think it's a step in the right direction for those who want to get the most out of the site.
As the world's biggest video site, YouTube is constantly updating its algorithms to best serve its users, creators, and advertising partners. But lately, it appears YouTube may favor a certain type of content - and that's making the user experience a little frustrating.
YouTube provided the perfect incubator for growing the Multichannel Network model, but now many MCNs are looking for opportunities beyond the site, to benefit the network, its stable of creators, the brands they collaborate with, and the platforms they publish to.
Warner Brothers released trailers for two highly anticipated new comic-book based movies at last week's San Diego Comic Con. The buzz around the films, plus the timing of the new teasers created a viral frenzy for both 'Suicide Squad', and 'Batman vs Superman: The Dawn of Justice'.
Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.
YouTube's much talked-about Hero, Hub and Hygiene strategy offers a solid content marketing structure for your videos. But how do brands recreate that strategy so their content generates the engagement they need? We discuss this all-important topic on this week's ReelSEO TubeTalk podcast, the best podcast for YouTube video marketing tips.
We've all heard about unboxing videos on YouTube, but what about unwrapping videos? Yes, they are a thing, and there are 500 Million views for the unwrapping of Kinder Surprise Eggs alone. But they are all for fan-generated, not branded, content.
Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad sharing so difficult?
Despite the video advertising industry's best efforts, many Internet users are still using adblocking software to cut out the ads. But is the real problem the quality of the video ads in the first place?
On this week's TubeTalk podcast, we bring you 3 invaluable tips for your YouTube video ads campaign, including how to set up a "Similar to Watched a Video" remarketing list, and the best use of TrueView In-Display ads.