nowthis news facebook strategy

How NowThis Became the Most Watched News Publisher on Facebook

NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.
nba social video

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.
donald trump youtube channel review

Donald Trump Knows How to Promote, But Not on YouTube

Donald Trump is the king of self-promotion, but not when it comes to YouTube. We take a deep dive into his official YouTube channel to review the content, promotion, optimization, and community strategy of this 2016 Presidential Candidate.
video marketing youtube christmas

Consumers Turn to Google for Christmas Shopping Ideas, YouTube for Christmas Cheer

People search Google and YouTube in different ways, and in the run up to Christmas, we take a look at some of the top festive searches currently trending on both platforms. Video marketers still have time to prepare their holiday campaigns and take advantage of consumer interest in all things Christmassy.
Gatorade Sweat it to Get it End Slate

JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at the ads and tell you 8 reasons why we love them, and why video marketers should too.
adult swim youtube channel review

Adult Swim: YouTube Channel Review - Through the 'Reel' Wringer

Video marketing series 'Through the Wringer' takes an in-depth look at a leading YouTube channel and reviews the content, programming, marketing, and audience strategy so you don't have to. This week, Adult Swim gets the Reel Wringer treatment.
Wheezy Waiter YouTube Channel Review

WheezyWaiter: YouTube Channel Review - Through the 'Reel' Wringer

'Through the Wringer' is a video marketing series that takes a deep-dive into the content, programming, marketing, and audience strategy of major YouTube creators and brands. In this post, musician and vlogger WheezyWaiter goes through the Reel Wringer.
video marketing airline safety videos

Why Safety Videos are the New Video Marketing for Airline Brands

Airline safety videos have come a long way in the past few years. Not only are they are being used as a medium to define and differentiate the airline brands from each other, but also as a golden video marketing tool to reach as many potential customers as possible.

YouTube Celebrates 5 Years of TrueView With New Interactive Cards

YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.
associated website card

A Guide to YouTube Interactive Cards ► Future of Annotations

YouTube users can finally access see annotations on their mobile devices in the form of new YouTube Cards! Creators can use the Cards to add extra interactivity to their videos, and inform the viewer about other websites, videos, playlists, fundraising, fan funding, and merchandise they'd like them to see without detracting from the video they are watching.
youtube community manager

How-to Be a Superstar YouTube Community Manager

Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.