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Look At Your Viral Video, Now Look Back At Mine – What Helps Old Spice Succeed?

Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that's some mission.So apart from the great content what has led to the success of Old Spice's marketing plan?

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Online Video Revenue Tripled In 2011

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