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manta claus

Look At Your Viral Video, Now Look Back At Mine - What Helps Old Spice Succeed?

Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that's some mission.So apart from the great content what has led to the success of Old Spice's marketing plan?

Machinima Receives A Billion Views In A Month

Machinima, one of the top channels on YouTube, just announced they reached over a billion views in the month of November, which is pretty staggering.  Also impr...

Online Video Revenue Tripled In 2011

I don't know if many of you have heard, but online video is kind of a big deal.  If you are a dedicated reader to this site, you might have seen articles that m...