Omniture is an online marketing and web analytics business unit owned by Adobe Systems. The Omniture Business Unit is based in Orem, Utah, with offices worldwide. It serves customers in 75 countries worldwide.
The company was founded in 1996 by Josh James and John Pestana and was backed by venture capitalists including Hummer Winblad Venture Partners, University Venture Fund, and Scale Venture Partners. During a period of rapid growth, the company was one of Inc. Magazine’s 500 fastest-growing private companies. Omniture was listed on the NASDAQ in 2006.
Omniture bought behavioral targeting company Touch Clarity for $51.5 million. In late 2007 the company acquired web analytics company Visual Sciences, Inc. (formerly WebSideStory) for $394 million, and also purchased Offermatica for $65 million. In October, 2008 it agreed to acquire the Israeli e-commerce search solution provider Mercado for $6.5 million.
On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe…

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