new media

New media refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the “democratization” of the creation, publishing, distribution and consumption of media content. Another aspect of new media is the real-time generation of new, unregulated content.
Most technologies described as “new media” are digital, often having characteristics of being manipulated, networkable, dense, compressible, and interactive. Some examples may be the Internet, websites, computer multimedia, video games, CD-ROMS, and DVDs. New media does not include television programs, feature films, magazines, books, or paper-based publications – unless they contain technologies that enable digital interactivity. Wikipedia, an online encyclopedia, is an example, combining Internet accessible digital text, images and video with web-links, creative…

ze frank buzzfeed and katie couric vidcon keynote 2015

VidCon 2015: Online Video is Changing the World As We Know It

Day 1 of VidCon 2015 kicked off with an impassioned keynote speech from co-founder John Green, plus Ze Frank gives a breakdown of why video has been so successful for BuzzFeed. We bring you the highlights from the first day of the world's biggest celebration of online video.

Why Brands Should Jump on Tumblr for Video Marketing

Tumblr is responsible for referring more average video starts than YouTube, Twitter and Reddit, and although it may have a smaller user base than other social networks, its users are dedicated and engaged. The platform provides brands an opportunity to play and experiment in a way that isn’t possible on other platforms. So how can brands use Tumblr effectively for their video marketing?
maker disney

Disney to Buy YouTube Network Maker Studios? [Report]

Disney is reported to be in talks to acquire Maker Studios, in a bid to acquire one of the biggest, and most successful YouTube networks around. The deal is rumored to be worth around $500 million and could be a major coup for Disney.
old vs new

How Video Strategies Are Affected By Old Media vs. New Media

The old media vs. new media debate rages on. But what's important to note when marketing for new media is that, despite it's similarities to old media, it's a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.