Netflix

Generation Z and Social Video

Social Video Way More Important than TV for Generation Z

13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and especially to their peers.

3 Key Reasons Why Video Marketers Should Pay Attention to CES 2016

CES 2016 starts this week, and if you are part of a marketing department that creates and promotes video content, it's definitely worth keeping an eye on the news coming out of Las Vegas, even if you can't attend in person. We show you how to keep in touch with the trends and announcements from this year's CES show.

By 2019, 72% of Mobile Traffic Will Be Video Content [Cisco Study]

Video content will be responsible for an incredible 72% of total mobile data traffic by 2019, according to a new study by Cisco. That's a 13-fold increase in the next 4 years, and puts network providers under pressure to deliver consistent high-quality video to consumers.

JW Player on The Latest in Video Technology Innovations

Jeroen (JW) Wijering, founder of JW Player, is one of the world's foremost experts in online video technology. At ReelSummit, his keynote address highlighted three exciting technical innovations for the industry: adaptive streaming, video transcripts, and hotspots for interactive video.

44% of U.S. Broadband Users Watch Online Video Via a Games Console

9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40% of those homes watch over 10 hours of streaming video content per week via their PlayStations or Xbox.

The Industry Experts Talk Building Your Brand on YouTube

The meteoric growth of YouTube has given brands the opportunity to reach their target audiences directly, without having to go via traditional broadcast channels. At the 2014 ReelSummit, industry experts discussed how brands can capitalize on the popularity of YouTube, along with the best methods to reach and connect with their audience.

How The Socialization of Video is Driving Massive Consumption

In the very near future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018. But video marketers have to listen to what the numbers are saying and figure out what that means for the industry.

Netflix Won’t Own Binge-Viewing for Much Longer

These days, being the first place to binge-view a season of a popular series is nearly as important as being the first place to watch an episode. Netflix wants to own binge-viewing, but networks are starting to exert their authority to ensure that doesn’t happen.

By 2018, 84% of Internet Traffic Will Be Video Content [Study]

According to the new study, video is predicted to account for an unprecedented 84% of all Internet traffic by 2018, an increase of 6% over the video's current slice of the online pie. That's the equivalent of 4.5 trillion YouTube clips. 4K video, and the 'Internet of Things' are also going to play a bigger part in our internet consumption in four years time.

Best Branded Vines of the Week: 4th June 2014

In our pick of the top branded Vines of the week, Coca-Cola shows us how those tiny cans of soda are really made, Ford takes a road-trip around the Swiss Alps, Marmite's cheese rolling adventures come to a sad end, and Netflix trails the second series of Hemlock Grove.

Video Wars: YouTube Versus the Rest of the World

YouTube is, and has been for much of the past decade, the single most dominant force in on-line video. But it's becoming less relevant for video creators as options amass. Now that companies like YouTube, and Netflix, have all contributed in lowering bandwidth costs, the market is ripe for opportunity and change.