NBC

The National Broadcasting Company (NBC) is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City’s Rockefeller Center with additional major offices near Los Angeles and in Chicago. NBC is sometimes referred to as the “Peacock Network,” due to its stylized peacock logo, created originally for its color broadcasts.
Formed in 1926 by the Radio Corporation of America (RCA), NBC was the first major broadcast network in the United States. In 1986, control of NBC passed to General Electric (GE), with GE’s $6.4 billion purchase of RCA. GE had previously owned RCA and NBC until 1930, when it had been forced to sell the company as a result of antitrust charges.
After the 1986 acquisition, the chief executive of NBC was Bob Wright, until he retired, giving his job to Jeff Zucker. The network is currently part of the media company NBCUniversal, which is a joint venture of Comcast and General Electric since 2011 (and…

Online Video News Search Study - Is The Business Case Made?

Report released by DoubleClick Performics, "Searching for Online News." The report consists of survey findings among 500 consumers conducted in mid-May, offering a look into how consumers interact with online video news – more specifically, how they search for it, how they engage with it, and how effectively they find the news video relevant to their search experience.The key findings of the report – There is a significant use of the Internet for video news viewing, consumers rely heavily on Search to find news online, and video with news search makes for higher engagement levels with consumers.Grant comments on whether the data helps or hurts the SEO professionals and online marketers looking to make the business case for optimizing news video performance and distribution on the web.