buzzfeed video metrics strategy

Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics

BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeed’s videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.
twitch video views

How Twitch is Building a Huge Gamer Community to Rival YouTube

In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that's a huge marketing and advertising opportunity for brands.
facebook video views 2016

500 Million People are Watching Facebook Videos Every Day

500 million Facebook users are now watching an incredible 100 million hours of video on the site every day. That's just native uploads, it doesn't include YouTube, Vine, or Vimeo clips. This means that the average viewer is watching about 12 minutes of video a day on Facebook.
75 percent mobile traffic video

By 2020, 75% of Mobile Traffic will be Video [Cisco Study]

Video content will be responsible for an incredible 75% of total mobile data traffic by 2020, according to a new study by Cisco. That's the equivalent of 7 trillion video clips uploaded - 2.5 daily video clips for every person on earth.

YouTube's CES Keynote: Four Reasons Why Digital Video Will Win the Decade

YouTube's Robert Kyncl gave the keynote speech at ‪#‎CES2016‬, and delivered the kind of strategic insight, critical data, tactical advice, and latest trends in the digital video marketing business that will give you a colossal return on that investment. We have the full unmissable transcript of the speech that you won't want to miss.
how to discover new online video content

Rediscovering Online Video in 2016 : How To, Why To, and Who to Watch

With the sheer number of videos being uploaded to YouTube, Facebook, Instagram and other video platforms, how can viewers keep up with new content? For 2016, ReelSEO is running a project to rediscover online video and sharing those results with our readers.
top youtube videos 2015

Top YouTube Videos, Ads, and Game Trailers of 2015

It's that time of the year again, where we take a look back at some of top YouTube videos, ads, and game trailers of 2015. This review gives video marketers the chance to glean any strategic insights or spot any trends in the online video marketing, and advertising for the coming year.
youtube india

YouTube, Facebook and India: Online Video's Biggest Sleeping Giant?

India is already the second largest market, after the United States, for YouTube, Facebook, and many other video platforms. But with 37% year-on-year growth in Internet users, the potential audience for online video content in India could go off the charts.
video marketing holiday season

How Marketers Can Blend Video & Shopping This Holiday Season

Consumers are becoming more reliant on video than ever when it comes to researching, and purchasing products during the holiday season. We look at some of the ways innovation in online video can benefit both video marketers, and shoppers.
youtube sponsored cards ads

New YouTube Sponsored Cards Offer Extra Income for Creators

YouTube has introduced Sponsored Cards, a new ad format that gives creators an additional revenue stream for their video content. The new Cards will appear on relevant videos and feature products or services that closely match those being featured.
Video Marketing Digital Social Contract

Why Video Marketing is About the Audience Not the Marketers

A new hard-hitting industry report argues that marketing agencies, and brands, along with old-school broadcasters and media companies are so out of touch with the new social and digital rules that they risk ending up as outcasts. Marketing is all about the audience - not the marketers.
facebook 8 billion video views a day

Facebook Hits 8B Video Views Per Day, Wants To Be Best Site to Watch and Share Video

Facebook has fired its biggest shot across the bow to YouTube, promising to innovate the platform so the site becomes the best place to watch and share videos. With more than 8 billion video views every day on Facebook, the site is taking its investment in video, mobile and advertising very seriously indeed.