YouTube has been under fire over the past few weeks with some advertisers pulling their paid campaigns from the site over concerns that ads were being run against offensive content. But, with Google announcing new guidelines in place, advertisers shouldn't be in too much of a rush to leave.
Facebook has announced that all videos in the News Feed on mobile are to autoplay with sound as users scroll past. So, publishers need to ensure that any background music or sound effects enhance, rather than detract from, the viewer experience.
Facebook video is growing at a staggering rate, and this represents both an opportunity and a threat to digital marketers that aren't publishing videos to Facebook directly. We spoke to online video expert Mark Robertson who shared some up-to-date insights, and best practices around getting the most out of your Facebook video marketing strategy.
'Fake News' is the buzzword of the moment, with the term attracting huge amounts of attention from media companies, authentic journalists, video marketers, and political observers. But is fake news really stealing views from real news when it comes to online video content?
YouTube End Screens are being rolled out to all creators, allowing you to add thumbnail overlays to the end of your videos. End Screens have the potential to drive real engagement so all brands and publishers should use them.
Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.
Twitter has announced a new monetization feature for video publishers, but what do creators, and advertisers, need to know about the initiative? We bring you five huge insights into getting the most out of video on Twitter.