Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.
Twitter has announced a new monetization feature for video publishers, but what do creators, and advertisers, need to know about the initiative? We bring you five huge insights into getting the most out of video on Twitter.
In its annual Brandcast event, YouTube confirmed that it reaches more US 18-49 year-olds during prime time than the top 10 TV shows combined, and that brands who advertise on YouTube rather than TV during primetime reach 56% more of this age group.
YouTube Interactive Cards are the shiny, updated annotations that also work on mobile devices. We take a look at how you can boost engagement on your YouTube videos from using one of the newest - Poll Cards.
When it comes to video marketing, Turkish Airlines is flying circles around the world’s largest airline brands. So, what do a lot of the smaller airlines know about video marketing that most of the bigger airlines don’t?
Adoption of live-streaming video by brands has soared in the last few years, due to apps like Periscope, and new features like Facebook Live. Even YouTube is rumored to be launching an live-streaming app called YouTube Connect. It's a trend that video marketing teams need to consider as part of their digital strategy.
According to a new report, 46% of all video plays in Q4 2015 were on tablets and smartphones. It’s Millennials who are using these mobile devices, and who are forcefully driving the action in digital video. Brands take note.
The online video ecosystem can change overnight, with new platforms, features, and functionality coming and going. Forecasting strategic insights, critical data, tactical advice, and trends in the digital video marketing business, can be tricky. But it's vital that video marketing teams keep on top of trends.
Snapchat’s not all flirting and face swaps — there’s huge marketing potential especially when you’re aiming at teen/young adult audiences. We take a look at 7 tips for a successful Snapchat video marketing campaign that brands can implement today.