A metric is a measure for quantitatively assessing, controlling or selecting a person, process, event, or institution, along with the procedures to carry out measurements and the procedures for the interpretation of the assessment in the light of previous or comparable assessments.
Metrics are usually specialized by the subject area, in which case they are valid only within a certain domain and cannot be directly benchmarked or interpreted outside it. This factor severely limits the applicability of metrics, for instance in comparing performance across domains. The prestige attached to them may be said to relate to a ‘quantifiability fallacy’, the erroneous belief that if a conclusion is reached by quantitative measurement, it must be vindicated, irrespective of what parameters or purpose the investigation is supposed to have.
In business, they are sometimes referred to as key performance indicators, such as overall equipment effectiveness, or key risk indicators. In the field of…


Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.

The 5 Best Benefits of Real-Time Video Ad Buying

The benefits of buying video ad space in real time are laid out. With real-time buying set to increase 57 percent by 2014, and will make up 25 percent of the entire online video spend, it's time to learn what exactly is attractive about programmatic real-time ad buying.

The Cure for Videos Suffering from Television Syndrome and Viralitis

Brands often suffer from "Television Syndrome" and "Viralitis" when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when "virality" is more for entertainment value than brand lift. So what's the cure?

3 Proven YouTube Best-Practices to Drive More Views

We talk to Rob Sandie at vidIQ about three simple practices that can help drive views. While good content is a great place to start, this is how you can position it to thrive. And there's all sorts of statistics to back it up. Boom.
youtube nerd stats

YouTube Brings Us Stats For Nerds

Another week, another YouTube tweak. This time it's the removal of the 'stop download' feature on both Flash and HTML5 players and the introduction of 'Stats for Nerds' which gives you info on video speed, frames per second and resolution should you be in desperate need of it.
Blues Brothers have you seen the light

Three Key Reasons To Attend The Reel Video Marketing Summit

Who will you see at the Reel Video Marketing Summit, and why should you attend? Here's a good three reasons why, and like successful video itself, it all comes down to content. What kind of content will you be seeing at the Summit? Read on.
movie previews box office

Do YouTube Movie Trailer Searches Correlate to Box Office Success?

Are YouTube search queries an indicator of a movie's success? It should come as no surprise that the most popular movies are also the one people search for the most, but how predictive are they when you compare the data between different movies? Google found some answers.

Which Video Marketing Metrics Matter? [Infographic]

It's easy for marketers to get hung up on the amount of views a video gets, but there are perhaps even more important factors to look for when it comes to a successful video campaign. ReelSurfer has given us an infographic detailing what you should look for.

Unruly Unveils Top Vine Metrics and 100 Most Tweeted Vines

Unruly has come out with their "100 Most Tweeted Vines" list. 5 Vines are shared every second and are 4 times as likely to be shared than branded online videos. What this means is incredible opportunities for brands to take advantage of the 6-second platform.
youtube fireworks

The Video SEO War is Over … and YouTube Won!

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.
youtube tv ads

How YouTube TrueView Affects Brands and TV Advertising [Creator's Tip #86]

YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV. The IAB recently conducted a study that shows you really should be doing digital and TV ads.

Native Video Ads Outperform Pre-Roll Ads [Study]

That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher's page and seamlessly blend with the rest of the content and the overall look of the page.