metrics

A metric is a measure for quantitatively assessing, controlling or selecting a person, process, event, or institution, along with the procedures to carry out measurements and the procedures for the interpretation of the assessment in the light of previous or comparable assessments.
Metrics are usually specialized by the subject area, in which case they are valid only within a certain domain and cannot be directly benchmarked or interpreted outside it. This factor severely limits the applicability of metrics, for instance in comparing performance across domains. The prestige attached to them may be said to relate to a ‘quantifiability fallacy’, the erroneous belief that if a conclusion is reached by quantitative measurement, it must be vindicated, irrespective of what parameters or purpose the investigation is supposed to have.
In business, they are sometimes referred to as key performance indicators, such as overall equipment effectiveness, or key risk indicators. In the field of…

video ad metrics

IAB Refines Digital Video In-Stream Ad Metric Definitions

Since brands, agencies and marketers aren't digital video ad gurus the IAB figured they needed a set of documents to help them understand all that mumbo jumbo we video ad nerds were talking about. Today, they updated the Digital Video In-Stream Ad Metric Definitions and we cover the changes.
crash_course

A Crash Course in Video Marketing: Make The Most of Your Campaign

In just about every marketing blog, we are told that we must incorporate short promotional videos within our digital marketing strategies. Meanwhile brands and businesses are often unsure how to optimize their marketing efforts with video content. Here's a crash course on how to promote your videos online.
online video

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don't see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let's get moving!
google comscore

TV-like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.
video metrics

comScore's New Metrics Mean Little for Video Marketers or Advertisers

comScore's plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers?
super bowl 2014 coca cola pepsi

Pepsi and Coke Fail to Make Top 10 Most Shared Super Bowl Brands

Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don't make the top ten, and now Pepsi are taking a different approach for the 2014 big game.
vidyard salesforce

Leverage the Power of Video and Sell B2B with Vidyard and Salesforce

Video marketing platform Vidyard have teamed up with Salesforce to enable brands to leverage video content for the B2B market. Their new tool allows businesses to see who watched what, for how long and from which location. That's a lot of very useful data for any sales team.
abtest-youtube

VideoLC Brings Video A/B Testing to YouTube

A/B Testing is a simple yet powerful way to measure how your online content is performing but it's been difficult to implement this for YouTube. However, a new tool to market does just that which means that creators can confirm what is working best for them in terms of optimization.
YouGoo-nielsen-castle

YouTube Set to Allow External Ad View Tracking via Nielsen, comScore

From 2014, Nielsen, alongside comScore, will be tracking advertising views on YouTube videos. Why? Because buyers want access to the metrics that both of these companies can provide. But is Google serious about being transparent or do they just want the advertising revenue?
tools-metrics-panel

The Video Metrics That Matter. Hint: It's Not Views [Panel Discussion]

The final panel of the ReelSEO Video Marketing Summit was "Video Metrics that Matter and Tools I Wish I’d Created." There are some really cool tools out there for brands to really interact with their community. That is, if they decide to do YouTube the right way.
video-advertising-opportunity-session

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.
real-time

The 5 Best Benefits of Real-Time Video Ad Buying

The benefits of buying video ad space in real time are laid out. With real-time buying set to increase 57 percent by 2014, and will make up 25 percent of the entire online video spend, it's time to learn what exactly is attractive about programmatic real-time ad buying.
videomarketingfunnel

The Cure for Videos Suffering from Television Syndrome and Viralitis

Brands often suffer from "Television Syndrome" and "Viralitis" when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when "virality" is more for entertainment value than brand lift. So what's the cure?