The VidCon 2016 Industry Track will give attendees 22 different sessions where they can hear how to unlock the secrets behind the major video platforms. Brands, agencies, marketers, and creators won't want to miss this event!
In 2015, the average Twitch user watched over 130 more minutes of video each month than the average YouTube viewer. In fact, the average Twitcher is on the site for over 7 hours per month, and that's a huge marketing and advertising opportunity for brands.
Video marketers should be taking advantage of all platforms to make their video content stretch as far as possible. If you are using Periscope, it's worth thinking about uploading your best broadcasts to YouTube so you can better engage with your entire audience.
YouTube is updating the site with 10 new shiny things to provide a better experience for all. New features include better comment management to flush out those trolls, plus access to more analytics data via mobile devices.
The Meerkat app works with Twitter to bring live-streaming video to the social network, and it's creating quite the buzz in the online video industry. As long as somebody has the link to your Meerkat stream they can view it on their desktop or iOS devices.
A new report from Nielsen confirms that digital TV consumption is growing at a phenomenal rate, while traditional broadcast TV viewing is on the decline. That being said, TV still accounts for an average of about 141 hours watched each month, compared to 11 hours a month for online content.
Reel Gamer is a resource that helps gamers build their audience, both on Twitch, and on YouTube. The site created specific video content around a particular event, and generated a huge 380% increase in views on Twitch overnight. Read about how it did it, and what it takes to engage an audience to that extent.
The barriers to entry for live-streaming branded video content have never been lower. It's easier than ever to broadcast a live event out to an engaged audience, but there are many factors to consider such as cost, delivery and accessibility.
On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.
According to a recent report, 36% of all U.S. adults, catch up on their news via online video, with those under age 50 the heaviest consumers of digital news videos. In fact, 48% of 18-to-29-year-olds, and 49% of 30-to-49-year-olds now watch online news video. But should traditional broadcasters be worried?
Can't attend E3 2014? Join the hundreds of thousands of other gamers who are virtually attending the industry-only event via YouTube Live streaming, and real-time information updates. Brands like Sony are also using YouTube to reach fans throughout the event.
The largest cloud video network on the planet is yours to use for free! YouTube is amazing – you can use Hangouts for quick-n-dirty webcasts, or go into a more complex setup mode for real professional web-casting. But is being free to use a sustainable business model for anyone except YouTube?
There is a rabid fan base out there consuming billions and billions of live video streaming minutes each month. You might have an idea of the site, which draws on average, 45 million unique viewers a month, and you might not. They have grown from a category, into a spin off, into a major Internet video force and they show that when you build it right, as in really, really right, they will come, and continue to come for months and years.
Live video viewing per play is outstripping VOD by an extremely large margin across most screens. The question is what are people watching for that long that is live and where are they getting it? Or is the question, are you already monetizing live streaming or placing your ads against live streaming content? Because if not, you may want to look into it when you see these engagement numbers from Ooyala.
FIFA World Cup 2014 is just a few months away, and a new survey reports, perhaps unsurprisingly, that nearly 50% of those that responded will watch the event via their smartphone or tablet. 59% will turn to their mobile device in order to watch as many matches as they can.