PointRoll delivers interactive video, rich media, social and mobile advertising. Their report on 2010 Rich Media Benchmarks is mostly about display ads. However...
The term interactive video usually refers to a technique used to blend interaction and linear film or video.
Since 2005, interactive video has increased online as the result a number of factors including:
Because users are often reluctant to pay for online content, it is perhaps unsurprising that many of the new online interactive videos (including all the examples given below) are either sponsored content or part of advertising campaigns. A number of these pieces of these have won major awards.
Some principal forms of online interactive video that have emerged are listed below.
A number of interactive video technologies have been developed in last few years that utilize a new way of encoding videos allowing users to add clickable hotspots to video.
In April 2012, Canadian fashion retailer ssense.com released an interactive music video, featuring Iggy Azalea, Diplo and FKi, which was conceived from the outset as a marriage of art and commerce. All the styles featured in the video…