YouTube Analytics

YouTube Brand Marketing: Video Ads are the New Focus Group

Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more....

Best Practices for Promoting Your YouTube Videos with Paid Media

The key to success on YouTube is not only producing great videos, but also to make sure that your target audience sees them. On this week's Creator's Tip, we discuss how you can do that through paid views using Google’s Adwords service. We take a look at some of the best practices you can use to optimize your content for paid advertising....

YouTube Playlist Tweak Gives Viewers Better Way to Curate Videos

YouTube devs have tweaked the playlist feature to give users better ways to use them and easier ways to find the content they want to watch. The question is, are you properly using playlists to get the most out of them and get the videos in front of the people who want to watch them?...

How To Create a Video Content Marketing Strategy for YouTube

In this week's Creator's Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience. ...

What It Really Takes For Video Content To Go Viral [Case Study]

What are the mechanisms behind a viral video? JukinVideo opens up its YouTube analytics to help marketers and brands better understand the process of virality. They show ReelSEO just what it took for one video to attract 5 million views in 7 days. ...

YouTube Adds Group Segmentation To Analytics For More Indepth Analysis

YouTube Analytics already gives you many ways to slice and dice your video metrics but their new Group Analytics feature further segments that data based on video content, campaigns or any other criteria you chose. MCNs can also separate each channel for further insight....

How To Keep Your Top Fans on YouTube in Sync with Google+

The 'Top Fans' feature in your YouTube Video Manager is very closely integrated with Google +, but did you know that your Top Fans G+ circle doesn't automatically update? We show you what to do so your biggest supporters don't lose out. ...

How To Learn Anything About Your YouTube Channel’s Performance

YouTube Analytics is a real playground full of data and fascinating reports and on this week's Creator's Tip, we take a deep dive into some of the comparison metrics you can access that may really surprise you. This kind of info will really help your video marketing strategy. ...

YouTube’s Audience Analyzer Highlights Your Top Cheerleaders

To be successful on YouTube you need to be active on YouTube and now, if your channel has more than 5,000 subscribers, you can see exactly who your top fans are and how they are engaging with you. Better still, the new Audience Analyzer feature tells you how active those fans are with their own channels so it makes it a perfect tool for outreach....

Track Your Top Videos With New YouTube Analytics Feature

If you have a lot of video content on YouTube (or a lot of channels), you'll want to see how each video is performing for you in terms of views, engagement etc. Now, in a new feature, you can see compare your top videos against each other in terms of viewer location, time watched and % of video watched. ...