best video marketing advice

Video Marketing Review of the Year: The Top 15 ReelSEO Posts of 2015

2015 was a momentous year in video marketing, so let's take a look back at 15 of the most read, shared, and talked-about ReelSEO posts of 2015. These are the articles that offered the best strategic insights, critical data, tactical advice, and trends in the digital video marketing business. We hoped they helped you in 2015, and prove to be invaluable for 2016.
minecraft video gaming youtube

15% of ALL YouTube Videos Relate to Gaming: Minecraft & PewDiePie FTW

Did you know that 15% of all YouTube content revolves around video games? Minecraft takes the top spot for most views, with PewDiePie the most subscribed to YouTube gaming channel. Video gaming content also generates nearly twice as much engagement as other topics.

Are Brands Wasting Money on YouTube Custom Channels? [Infographic]

Many brands are performing well on YouTube, implementing a solid programming strategy that encourages viewers to watch, engage with, and share their video content. Some of these brands have worked with YouTube to upgrade their default YouTube One-Channel design to what YouTube terms a "Custom Branded Channel." But are these Branded Channels providing the best ROI?
facebook most popular site personal video sharing

Facebook Most Popular Social Network For Video Sharing [Study]

Consumers are turning to video to capture those special moments in their lives, and they are using Facebook, and YouTube to share that content with their friends and family. Video is also being used as a medium by consumers to capture milestone events and document them for the future.
Coming soon: Video demos of apps in the App Store

Videos Are Coming to the App Store: Tips for Marketers and Developers

With more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. Many have used video to build awareness for their app outside the App Store, but to woo potential users inside the store, their medium has been text and images only. Apple is changing all that with the launch of iOS 8. From September 17th, App developers will be able to upload a 30-second video and App Store visitors will start seeing thumbnails of these videos.
YuMe survey

Does Video Have the Power to Change Midterm Election Results?

The midterm elections in the United States are coming up Nov. 4, 2014. During these elections, 33 of the 100 seats in the United States Senate will be contested along with all 435 seats in the United States House of Representatives. Plus, elections will be held for governor in 36 states. We ask, does video have the power to change election outcomes this fall?
tea viral videos

Celebrate Independence Day with a Video Break and a Tea Party

The 4th July celebrates independence from the Brits, and Unruly is joining in the fun by confirming the 100 most shared tea-themed videos of all time, It has also released an infographic featuring 10 famous - but hidden - internet memes in the Boston Tea Party scene. Can you find them all? Not to boast but we got all ten :-)
youtube hero hub hygiene

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

YouTube has over one billion unique visitors each month, but it’s underutilized by brands. YouTube has been educating brands on a new content strategy framework called "Hero, Hub, Hygiene", which outlines the types of videos the site recommends they create for their channel to grow organic viewership and subscribers. We take a look at a new cheat sheet for that strategy.
youtube powerful social network

YouTube Smashes Facebook When it Comes to Brand Engagement [Infographic]

For the longest time, Facebook has been one of the go-to social media networks for brands to grow, and connect with, an audience who are receptive to their products or services. But, over the past few months, the organic reach that brands and other Facebook Page owners have has steadily declined to single figures. So how are brands faring on YouTube?
hootsuite game of thrones video marketing campaign

Hootsuite Video Marketing: Games of Thrones Goes Social [Case Study]

As millions of television fans were gearing up for the launch of Game of Thrones fourth season, the team at HootSuite was busy preparing an amazing video marketing campaign. Corporate attempts to capitalize on trendy media are hit-or-miss, and with a fandom as passionate and devoted as Game of Thrones, HootSuite had to tread lightly and get all the details right.