IAB

Google's In-Stream Video Advertising Predictions

I interview Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association's 7t...

Wow - Google Marries Video To Paid Search Ads

Okay, this is too cool. I've heard about this, but hadn't seen it live and in the wild until today.  While not entirely surprising, the fact that Google has ...

How To Make Online Video Accessible To SMBs

In order for online video to become a completely viable marketing tool it needs to be accessible to all levels of business from sole proprietors all the way up ...