Digital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.
The 2016 NewFronts showcased a host of new online video initiatives from big brands like The New York Times, Hulu, Hearst, and Playboy. We take a look at how media companies are investing big in video content in 2016.
9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40% of those homes watch over 10 hours of streaming video content per week via their PlayStations or Xbox.
According to the new study, video is predicted to account for an unprecedented 84% of all Internet traffic by 2018, an increase of 6% over the video's current slice of the online pie. That's the equivalent of 4.5 trillion YouTube clips. 4K video, and the 'Internet of Things' are also going to play a bigger part in our internet consumption in four years time.
What is it like to be a reporter in the middle of the 9-day digital extravaganza that is the 2014 Digital NewFronts? We talk to Michelle Castillo, Digital Media Reporter for Adweek, just as the nine-day-long series of events was entering its second week, and asked her for a firsthand report from the trenches.
The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it's not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).
Miramax is sorting out a deal with AOL to run ad-supported full-length films on the latter's On network. This is the first foray into long-form for AOL, so many eyes will be watching, from both a technical aspect (can they pull it off) and from a consumer aspect (I can watch Pulp Fiction without a subscription?). It also could become the case study on how to fully monetize a massive movie library since Miramax already has multiple SVOD deals.
Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?
Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!
The new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore's February Video Ranking numbers we can find out what's going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.
Amazon wants to set your TV on FIRE! Oh, wait, they announced the Fire TV, that must be why they have been doing all that Kindle-ing. They have priced their OTT device at $99 but it comes chock full of tech and has the content to back it up. So the question is, will it generate a response with its intended audience, and will the competitors, pardon the pun, fire back?
Ooyala's Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing. That screen size equals content length statement of old is now history. We pull in some other research to give you a quick look at who it might be that is watching this long form content on those smaller screens, in case you need a direction for your online campaigns.
We now have an idea of the video ad CPM pecking order... but we're not going to spill it here because that defeats the purpose of this excerpt. This new report does do one thing, supports our hypothetical Hulu average CPM math back in December... Want the specifics? Then you need to read on Reel Believers! You may just be amazed.
Pay-TV companies did not really get how people discovered content for a long time, they might not quite get it now. But they are trying and that shows in Digitalsmith's Q4 2013 Video Discovery Trends report where almost half of the respondents felt it is easy to find a movie in their pay-TV VOD catalog. A marked improvement to say the least. Are you buying VOD movies are are you still on the SVOD path with your favorite online movie subscription service?
In an RBC Capital Markets survey of some U.S. Internet users, Netflix topped YouTube in a category. It might have topped them in two. However, can this love affair survive the new world order of Netflix paying for their service to receive the necessary network bandwidth? Is now the time for them to raise subscription pricing?