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Why Video Marketing is About the Audience Not the Marketers

A new hard-hitting industry report argues that marketing agencies, and brands, along with old-school broadcasters and media companies are so out of touch with the new social and digital rules that they risk ending up as outcasts. Marketing is all about the audience - not the marketers....

Facebook Hits 8B Video Views Per Day, Wants To Be Best Site to Watch and Share Video

Facebook has fired its biggest shot across the bow to YouTube, promising to innovate the platform so the site becomes the best place to watch and share videos. With more than 8 billion video views every day on Facebook, the site is taking its investment in video, mobile and advertising very seriously indeed....

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers should really echo those of YouTube CEO Susan Wojcicki - mobile, mobile, and mobile....

How-to Discover Trending Videos: 6 Ways to Search Social Media Like a Pro

If you want to generate truly engaging video content, you’ll need to put in time and effort to research and discover the trending topics that will appeal to your target audience on social media. Using the following tips and tools you can discover what's trending in the video world on each social network....

Is YouTube Testing New Search Results for Specific User Queries?

YouTube is constantly testing new features that will improve the user experience on the site. We're currently seeing some interesting new search results based on specific queries that could give creators more chance of appearing on the first page for their content. ...

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube's earnings from advertising has also shown a significant increase....

How-To Get a YouTube Custom URL With Just 100 Subscribers

YouTube has lowered the number of subscribers a channel needs before it can claim a custom URL. Now you can change your YouTube channel's URL even if you only have 100 subscribers. We show you how in 5 easy steps. ...

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase

Consumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and 64% those looking to purchase new tech will watch video content about the electronic product as part of the purchase cycle....

Consumers Turn to Google for Christmas Shopping Ideas, YouTube for Christmas Cheer

People search Google and YouTube in different ways, and in the run up to Christmas, we take a look at some of the top festive searches currently trending on both platforms. Video marketers still have time to prepare their holiday campaigns and take advantage of consumer interest in all things Christmassy....

Why Micro Moments Matter for Facebook, YouTube, and Twitter Video

Google, Facebook, and Twitter have all recently released guidelines around micro moments. Micro moments are events that really matter to people like births, and marriages, or memorable sporting events. Video marketers need to be ready to make content that taps into these special moments in people's lives. ...

Attn Video Marketers: Thanksgiving is Bigger on YouTube than Black Friday

Nearly 90% of Google users also use YouTube, but people search Google and YouTube in different ways. Take Thanksgiving and Black Friday for example. Black Friday is now a more popular search term on Google than Thanksgiving, but on YouTube it's Thanksgiving terms that people are searching for more. ...

How Video Marketers Can Use Google’s Brand Lift Surveys for Extra Juicy Data

Did you know that Google provides extra metrics and data to video advertisers via its Brand Lift Surveys feature? If you are already using Adwords to run your video advertising campaigns, then you can set up a survey very quickly for no extra cost. It could provide the data you need to increase ROI on your advertising. ...

Why YouTube Will Be Better Off Without Google Plus

In a bid to overhaul the comments system on YouTube, Google forced users to integrate with its social platform, Google Plus. But now Google has reversed the decision, which is good news for YouTube users, and probably for YouTube itself in the long run. ...

List of Video Search Engines and Video Search Sites

YouTube, Google, and Bing are the main video search engines that will let a user search for video content on a particular subject. But did you know there are at least 6 others that you can use to find the video you want? We bring you the top 9 video search engines and video search websites....