Google

sequential retargeting youtube google adwords

How to Use Sequential Retargeting in Google Adwords for YouTube

Did you know that you can use sequential retargeting as part of your Google Adwords for YouTube advertising campaign? By specifically targeting viewers based on their previous actions, you can return different content based on where they are in the sales funnel....
video marketing tips social media marketing world

Top 7 Social Video Tips & Takeaways from Social Media Marketing World

There were some amazing takeaways and tips for brands, creators, and video marketers from this year's Social Media Marketing World. We're a long way from the days when social media marketers viewed video and YouTube as a small piece of the content marketing pie, at #SMMW16 video took its place as king of online content....

16 of the Best YouTube April Fool’s Day Pranks (So Far)

It's become an annual tradition for YouTube, often in conjunction with Google, to pull some kind of prank on the public on April 1st. Just before this year's April Fool's Day, we take a look back at some of the best hoaxes from the site. How many did you fall for?...

A YouTube Certified Team is Key to Audience Growth

Did you know that YouTube has an extensive certification program, primarily aimed at educating interested parties in best practices for Audience Development or Digital Rights? This is a great program for individual creators or brands looking to grow their own channel or help other creators. ...

It’s Tough to Make Predictions, Especially About the Future of Video Marketing

The online video ecosystem can change overnight, with new platforms, features, and functionality coming and going. Forecasting strategic insights, critical data, tactical advice, and trends in the digital video marketing business, can be tricky. But it's vital that video marketing teams keep on top of trends....